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Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement, Cory King May 2014

Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement, Cory King

HIM 1990-2015

Entering into the 21st century, sustainable living has become a popular topic of concern for scientists and engineers, politicians, news reporters and individuals alike. Most importantly though, sustainable living has become popular to the modern consumer, and many firms are attempting to understand and cater their efforts to the ecologically conscious consumer. Previous studies have shown that the use of psychographics, as opposed to demographics, result in more significant results that can help firms identify ecologically conscious consumers. The purpose of this thesis is to examine the relationship between consumers who identify as pescetarian, vegetarian, or vegan, and their respective …


Interactive Data Visualization In Accounting Contexts: Impact On User Attitudes, Information Processing, And Decision Outcomes, Oluwakemi Ajayi Jan 2014

Interactive Data Visualization In Accounting Contexts: Impact On User Attitudes, Information Processing, And Decision Outcomes, Oluwakemi Ajayi

Electronic Theses and Dissertations

In 2009, The United States Securities and Exchange Commission (SEC) issued a mandate requiring public companies to provide financial information to the SEC and on their corporate Web sites in an interactive data format using the eXtensible Business Reporting Language (XBRL). This dissertation consists of three separate, but interrelated studies exploring issues related to interactive data visualization in financial reporting contexts. The first study employs theories in information systems (task-technology fit and the technology-performance chain model) and cognitive psychology (cognitive load) to examine the link between characteristics of interactive data visualization and task requirements in a financial analysis context, and …


Managerial Process Of Discount Decision-Making In The Lodging Industry: The Role Of Human Agency, Seung Hyun Lee Jan 2014

Managerial Process Of Discount Decision-Making In The Lodging Industry: The Role Of Human Agency, Seung Hyun Lee

Electronic Theses and Dissertations

Management faces a paradox in managing discrepancies between actual demand and expected demand in daily operations, thereby requiring constant adjustments in pricing under the supervision of management in the short term. The purpose of this study is to determine how discount choices are created and to understand information processing related to the pricing and discounting decision-making process as well as narrating the events, stages, and cycles of choices made by hotel managers. This study also determines the role of human judgment based on contextual factors in the decision-making process. This mixed methods research design consists of three steps: observation, classification, …


The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries Jan 2014

The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries

Electronic Theses and Dissertations

This is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the public. The research focuses on training manuals, techniques, and rehearsed dialogues of McDonald's, Wal-Mart, Starbucks, Whole Foods, Panera, and Publix, though similar organizations are referenced. Service worker language, …


Financial Forest, Karen Carlson Jan 2014

Financial Forest, Karen Carlson

Electronic Theses and Dissertations

Regular savings behavior is critical for low-income Americans to achieve financial mobility. New technology tools are being used to improve personal awareness and attention to financial goals. This thesis reviews mobile learning (mLearning) research and leading commercial personal finance smartphone apps, both of which inform the design of Financial Forest, a savings app. Participants in the 4-week Financial Forest savings study are found to have a statistically significant improved perception of the difficulty of building an emergency fund.


Antecedents And Consequences Of Customer Experience In Beverage Establishments, Milos Bujisic Jan 2014

Antecedents And Consequences Of Customer Experience In Beverage Establishments, Milos Bujisic

Electronic Theses and Dissertations

It is estimated that there are approximately 42,000 beverage establishments in the U.S. whose annual revenue surpasses $20 billion (First Research, 2014). To facilitate discussion of beverage establishments, it is essential to recognize beverage establishments as businesses whose majority of sales come from alcoholic drinks (Moss, 2010a). In this research, beverage establishments are divided into beverage-only bars, bar/entertainment combinations, and food and beverage combinations. Even though they are a well-established industry, beverage establishments have received little academic attention (Moss, 2010b). For example, previous studies have given little attention to the development of the model that examines the relationships between quality …


Customer Evaluation Of Managers' Responses To Online Complaints, Eric Olson Jan 2014

Customer Evaluation Of Managers' Responses To Online Complaints, Eric Olson

Electronic Theses and Dissertations

Managers have begun to respond to customers' online reviews of services on online review websites. However, it is not known how viewers evaluate company-initiated service recovery in the form of manager responses to online reviews. This research has three objectives: (1) to explore how managers are currently responding to electronic word of mouth; (2) to investigate whether a manager's response to electronic negative word of mouth (eNWOM) positively influences viewers' behavioral intentions; (3) to examine which elements in a manager's responses increases viewers' evaluations of trust and behavioral intentions towards the company. Three studies were conducted, one for each objective. …


The Role Of Freedom In Assessing The Relationship Between Tourism Competitiveness And Quality Of Life: The Case Of Central America, Marketa Kubickova Jan 2014

The Role Of Freedom In Assessing The Relationship Between Tourism Competitiveness And Quality Of Life: The Case Of Central America, Marketa Kubickova

Electronic Theses and Dissertations

The purpose of this dissertation study is to investigate the relationship among tourism competitiveness, quality of life, and freedom. The main premise is that the degree of freedom shapes the relationship between tourism development and quality of life. The study hypothesized that the greater the degree of freedom is, the greater impact tourism development will have on quality of life of residents of a destination. The theoretical framework of this study is based on combining Sen's capability approach with the tourism competitiveness theory. Tourism competitiveness aims at enhancing the quality of life, while Sen's capability approach provides the ingredients for …


An Examination Of Job Analysis: Developing Interdisciplinary Strategies In Human Resource Management Facilitative Of Mitigating Propensities Of Teacher Attrition, Julio Devere Jan 2014

An Examination Of Job Analysis: Developing Interdisciplinary Strategies In Human Resource Management Facilitative Of Mitigating Propensities Of Teacher Attrition, Julio Devere

Electronic Theses and Dissertations

Despite repeated attempts by school administrators, policymakers and researchers to diagnose and correct rising occurrences of teacher turnover, there has been little change in the actual efforts to retain teachers in academy organizations. In response, this study was conducted to describe process constraints within the academy organization that are responsible for managing teacher turnover. To provide a description of current teacher retention efforts by school administrators, a survey instrument was administered to school teachers in the State of Florida. The population sample was dispersed throughout the entire state and closely reflected the demographics of Florida school teachers. The survey addressed …


Website Interactivity As A Branding Tool For Hotel Websites, Albert Barred Davila Jan 2014

Website Interactivity As A Branding Tool For Hotel Websites, Albert Barred Davila

Electronic Theses and Dissertations

The dissertation explored the relationships among Website interactivity, brand knowledge, consumer-based brand equity and behavioral intentions in the context of hotel Websites. Based on an in-depth literature review, a theory-driven model was proposed and ten hypotheses were developed. The dissertation employed an empirical study based on a survey design, and collected data via a marketing company. Respondents who booked a hotel room online using hotel branded Websites in the last 12 months were approached to complete the online questionnaire. Four hundred ninety six (496) respondents completed the online questionnaire by answering to questions related to their last hotel booking experience. …