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Emphasizing The User In The Usability Study: Investigating Activity Theory And Website Navigation, Heidi Trost
Emphasizing The User In The Usability Study: Investigating Activity Theory And Website Navigation, Heidi Trost
Theses
The effects of organizational schemes in website design have been studied using measures of speed, number of mouse-clicks, accuracy, and user recollection of website content information. This study investigates self-reported user confidence and satisfaction of websites using two different organizational schemes. Users were randomly assigned to one of the two sites and asked to perform a series of information-retrieval tasks. Time taken to complete the tasks was recorded and participants completed a survey measuring their confidence and satisfaction using a website. No significant differences were found between the two websites in respect to user self-reported confidence and satisfaction. The results …
Using Eye Tracking To Understand Banner Blindness And Improve Website Design, Chad Lapa
Using Eye Tracking To Understand Banner Blindness And Improve Website Design, Chad Lapa
Theses
Banners, as a form of advertising on the web, are important for businesses. Conversely customers want to navigate the site without being distracted by irrelevant or annoying ads. Design and placement of banners is not well understood and "banner blindness", which occurs when users overlook the banner entirely, is what causes the ineffectiveness of the banner. This study employs eye tracking to investigate how banner background color and the banner’s relevance to users’ tasks influence banner blindness. Eye movements were collected for users performing several tasks and viewing banners in a task-free context. Different banners were counterbalanced with task order. …