Digital Commons Network^™

“Everything Is Not What It Seems”: Discovering Public Relations In Business Sectors In Vietnam, Ba-Anh-Tu Truong

LSU Master's Theses

Vietnam is a shining star in emerging markets, with an annual economic growth rate of 6-7%. Its abundant labor supply, stable political climate, and geographic proximity to major global supply chains make it an ideal candidate for manufacturer planning in advanced economies such as the United States, Europe, Australia, Japan, China, and Korea. Investing in public relations and communication management, especially understanding the Vietnamese market, effectively prepares multinational corporations for future business expansion. This mission is difficult for academia and industrial professionals since Vietnam is a “silent country” in public relations research. To fill the gap, this thesis employs the …

Building Solidarity Between Minority Groups, Seonwoo Kim

LSU Doctoral Dissertations

Although a considerable number of scholars agree that an intergroup coalition among minorities will be more powerful in changing biased perceptions, regulations, and policies (e.g., Burson & Godfrey, 2020; Lane et al., 2019), cross-minority solidarity is challenging due to the inherent difficulties in establishing a shared goal and reaching a consensus on methods and tactics (Gawerc, 2021; Rogers, 2004) and competing policy stances and stereotypes (Hope, 2019; Nopper, 2006). Numerous instances of social movements that failed due to the failure of coalitions to form have been documented in the literature (e.g., Almeida, 2010; Ferree & Roth, 1998; Gelb & Shogan, …

Effects Of Stereotypes On Black Women Audiences, Darian M. Shorts

LSU Master's Theses

This study focuses on the effects that televised racial stereotypes have on the self-perception of viewers who identify as Black women. This paper lists three commonly used stereotypes for Black women in television and provides detailed background and analysis of each. There were three goals that I wanted to achieve with this study. The first goal of this study was to measure the amount of stereotyped entertainment these specific viewers consume. The second goal of this study was to understand the positive and negative effects that racial stereotypes have on Black women. The last goal of this study was to …

The Social Support Experiences Of Attention-Deficit/Hyperactivity Disorder (Adhd) Adults, Lindsay A. Duede, Colter Ray

LSU Master's Theses

Social support researchers commonly recognize that support is most useful when it matches the needs and desires of those receiving it. Yet, the majority of research regarding attention-deficit/hyperactivity disorder (ADHD) and social support frames questions of communication competence by placing neurodiverse communities at odds with neurotypical ones. This practice reinforces a hierarchy in which neurotypical individuals are viewed as correct and deviations from that norm as failures. Individuals with ADHD experience emotions differently than those without it; thus, it stands to reason that people with ADHD could have different needs and desires for support. Therefore, this study has two key …

Watching Sports Online: Evaluating The Viewing Motivations Of Sports Streaming Service Users, Jordan Dove

LSU Master's Theses

With millions of viewers tuning in to sporting events each year, there are many different motivations to analyze as to why there are such a large amount of people involved. More recently, sports streaming services have become a second option for viewers to watch sporting events, creating even more popularity for the sports market. New highs of streaming viewers have been seen with each passing year, as new media continues to take over old traditional media like network television. In 2022, for instance, streaming service viewership surpassed cable tv and broadcasts (Nielsen, 2022), creating a turning of the tide. Many …

A New Test Of The News: An Examination Of The New York Times And Cnn Coverage Of The War In Ukraine, Hannah Ross

LSU Master's Theses

Russia launched a military invasion of Ukraine on 24 February 2022, setting off Europe’s largest war since World War II. The war captured the attention of American news organizations, which gave the conflict unprecedented levels of coverage. This thesis tested the coverage of the war in Ukraine by two major American news outlets: The New York Times and CNN. This study used qualitative content analysis to examine the top four front-page stories of the Times and CNN Newsroom show. Two timeframes were used to analyze these materials: February 24, 2022, to March 9, 2022, and September 17, 2022, to September …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

Exploring The Effects Of Individuals’ Perceived Prototypicality Within A Fandom, Keely Diebold

LSU Master's Theses

Passionate fandoms centered on popular film and television series can elicit large-scale positive fan activity. At the same time, however, negative consequences can arise as factions or subsets of members with varying opinions arise within fandoms. One possible explanation for this phenomenon is varied levels among fandom members of how prototypical they view themselves within the context of that fandom. Research on social groups, however, has historically looked exclusively at perceptions of others' prototypicality and not of the self. Drawing on theories of social identity (SIT) and self-categorization (SCT), this project serves to bridge this research gap by exploring to …

News(?)Papers: A Typology Of Fake News, 1880-1920, Olivia G. Romaguera

LSU Master's Theses

“Fake news” is a malleable concept. It can be beaten and reshaped to fit many different contexts. One widely accepted definition of fake news is false information purporting itself to be factual. Another is information that is factual but called “fake” in order to discredit it. Concern over the spread of fake news increased in recent years. But preoccupation with what is happening today has left a gap in our understanding of the phenomenon, specifically its roots in the past. “Fake news” was present when news technology was relatively primitive; it is not essentially a function of such modern advancements …

Media Literacy In Public Education: A Mixed-Method Exploration, Jessica Wyers

LSU Doctoral Dissertations

You have to know where you are to know where you’re going. This is the approach I attempt to take to understand next steps in media literacy education and policy. Little research has been done to understand the current state of media literacy education, what is actually happening in the classrooms and education system, to better judge more intentional interventions in the future.

This dissertation explores the current issues in media literacy education in our public schools. I combine the strengths of a qualitative investigation of published public school media literacy curricula with survey data measuring the perceptions of students’ …

A Study Of The Effect Of Sympathetic Framing On Attitudes Toward The Homeless, Marshall Mills

Honors Theses

No abstract provided.

Experimental Music And Collaboration: Developing Artistry Through Performance Practice, John Lambert

LSU Doctoral Dissertations

This project locates collaboration and collaborative performance as a potential site for artistic growth. This study analyzes six collaborative projects: composed pieces for electric guitar accompanying a staged performance of collaged texts, an audio-visual installation, the preparation of several short pieces to accompany choreographed dances, a 90-minute soundtrack to a performance mixed live, an ongoing improvisational duo, and a live visuals performance to accompany Sunburned Hand of the Man at Duke University. It traces the growth of my artistry while also providing a method for both doing and writing about collaboration. In addition, it offers a model for understanding collaborative …

Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas

LSU Master's Theses

Color plays a significant role in life, influencing how we perceive things, how symbols change in meaning, how brands, logos, and pictograms are communicated, as well as how our emotions are perceived and how our moods are affected. For designers, advertisers, and visual communicators, color is crucial because it has a big impact on how people perceive, relate to, and value an image or advertisement. There are many factors that play a role when people develop their personal color interpretations – one being culture. The purpose of this study is to investigate the links between culture, color, and individuals’ cognitive, …

The History And Continuing Impacts Of Press Staff And Media Relations In Congress, Madelyn Cutrone

Honors Theses

No abstract provided.

Understanding Motivations Among Sustained Cooperative Extension Partners For Obesity Prevention In Rural Louisiana, Catherine R. Losavio

LSU Master's Theses

Louisiana consistently has one of the highest rates of obesity in the nation with higher concentrations of obesity in many rural parishes (i.e., counties). Due to over a century of visibility and engagement in rural communities, Cooperative Extension (Extension) is uniquely poised to reach remote rural communities disproportionately impacted by obesity. As Extension increases its use of community coalitions and implements its new National Framework for Health Equity and Well-Being, understanding motivations and communication preferences among long-term rural coalition partners for obesity prevention and health promotion has become essential for duplicating successful local-level policy, system, and environmental (PSE) changes. This …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …

Entities: A Field Of Imaginary Games, Thrasyvoulos Ioannis Kalaitzidis

LSU Master's Theses

With this body of work, I am looking for visual symbols that help communicate unuttered meanings through storytelling and stimulate an affectual response to the viewer. This exploration is presented in two different forms: a surreal sculptural installation and a board game. The installation consists of large-scale sculptures made from light and soft materials (polyurethane foam, plastic waste, paper) that are available to move inside the gallery, while the board game is presented as a set of 3D prints with instructions on how the participants can play it. The materials used in the installation suggest a way to transform waste …

Preventing Brand Activism From Backfiring: How The Use Of An Ingroup Model Can Limit The Negative Effects Of One-Time Csr History, Cole C. Dunnam

LSU Master's Theses

Brands are beginning to engage in corporate social advocacy (CSA) with social movements to form deeper connections with their audience, but not all are successful. This thesis asks why a brand’s target audience considers some CSA campaigns as more authentic than others. In Study I, I use Twitter data to conduct an exploratory analysis that applies existing research to two extreme CSA cases: Nike’s Emmy-winning “Dream Crazy” campaign starring Colin Kaepernick and Pepsi’s unsuccessful “Live for Now– Moments” campaign starring Kendall Jenner. Pepsi failed despite its history of corporate social responsibility (CSR) initiatives. I suggest that group identity theory impacts …

Cross-Issue Agenda Setting From Racism To Immigration: Spreading Activation Or Group Threat?, Martina Santia

LSU Doctoral Dissertations

Little research to date offers evidence for the “cross-issue agenda setting effect,” that is transfer of salience from media coverage of racism to perceived importance of immigration. Laboratory experiments afford the opportunity to facilitate causal inference in determining whether this cross-issue effect is due to a cognitive mechanism of spreading activation (as conventionally assumed in agenda setting research) or to a cumulative, affective process driven by perceived threat to a certain identity group. Observational data, on the other hand, allow to externally validate the experimental results beyond the constrained settings typical of laboratory experimentation.

This dissertation combines the strengths of …

Analyzing The Effects Of Gender On Public Evaluation Of Elected Officials’ Covid-19 Responses, Sydney Mcgovern

Honors Theses

No abstract provided.

The Obstacles Of Self-Expression In Vulnerable Populations, Maria Pham

Honors Theses

No abstract provided.

The Effects Of Media Representation On Black Civic Engagement & Media Usage, Charity Williams

Honors Theses

No abstract provided.

Louisiana Social Studies: A Look Into The Culture, History And Business Of Our State, Ava Borksey

Honors Theses

No abstract provided.

“Oye, Como Va:” How Streaming Services Have Contributed To The Globalization Of Latin Music, Isabel Caballero

Honors Theses

No abstract provided.

What Are People Searching During The Pandemic? Exploring The Determinants Of Public Interest Through Google Searches, Justin Weng

LSU Master's Theses

In 2020, COVID-19 became a serious health concern to people worldwide, regardless of their socioeconomic status, cultural characteristics, or political freedom. Even though this unprecedented crisis was the most impactful and dominant issue in 2020, COVID-19 was not the only issue that people were interested in. This study explored if and how national characteristics influenced global public interests during the COVID-19 pandemic in 2020. Using popular online searches in 23 nations, this study categorized global public interests into two ways: COVID-19 related and non-COVID-19 related issues, with four and 13 sub-categories, respectively. Results showed that people in higher political freedom …

Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley

LSU Master's Theses

This study examines young African American adults’ usage of social media and other digital spaces as tools to build community given the rise in protest participation in North American (U. S.) society while at the height of a global health pandemic. Since early adulthood is a time where African Americans are most active online, this study will examine how and why those African Americans are turning to digital spaces to find social connections. Racism and racial injustice are two of the most pressing issues in the African American community, and it is clear that it can be an emotionally laborious …

Prüfung: A Deconstruction Of Assessment Across Three Languages, Thomas Erich Benz

LSU Doctoral Dissertations

This research aims at deconstructing and questioning certainties about assessment as an educational institution on its most fundamental levels. To achieve that, I am utilizing theoretical frameworks inspired by concepts on the existence of cultural and social capital, by artifact mediated cognition, and by a recently proposed discipline on pedagogy of assessment. The research operates with the application of narrative synthesis and network text analysis of material, on which they have not previously been used. As such, I aim to contribute to a methodological application of both methods on exam data, understood as the totality of curricular documents which govern …

"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell

LSU Master's Theses

This thesis examines the concerns and conflicts around short-term rental (STR) properties in New Orleans neighborhoods. Using data from collected from critical discourse analysis, semi-structured interviews and social media posts, this paper analyzes the ways the city of New Orleans, residents of the city, STR hosts, and platforms like Airbnb discuss issues of safety, displacement, rising costs of living, as well as responsible STR practices. To understand the complexities of the issues people, have with short-term rental properties, this project approaches STRs from a housing and gentrification lens to understand the role these properties play within in the daily atmospheres …