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Aqui Es: The Rhetoric Of Identification In An Act Of Local Branding, Bonnie M. Garcia Dec 2012

Aqui Es: The Rhetoric Of Identification In An Act Of Local Branding, Bonnie M. Garcia

Theses and Dissertations - UTB/UTPA

Brands are a large part of our cultural discourse. In the Rio Grande Valley a group of network-marketing sponsored entrepreneurs has tapped into branding as a rhetorical resource. I use Burke’s concept of consubstantiation to analyze the rhetorical motives represented both in the use of branding in general and in the “Aqui Es” sign utilized by local nutrition clubs. Burke’s concept of consubstantiation allows me to contextualize the production of the sign and open avenues to explore the relationships behind the sign’s use. I then utilize Lacanian psychoanalysis to explain the psychological motives behind the sign’s use and production. I …


The Androgynous Tomboy: Adolescent Liminality In The Contemporary Southern Bildungsroman, Brooke Alexandra Shippee May 2012

The Androgynous Tomboy: Adolescent Liminality In The Contemporary Southern Bildungsroman, Brooke Alexandra Shippee

Graduate Theses and Dissertations

The Androgynous Tomboy: Adolescent Liminality in the Contemporary Southern Bildungsroman is an analysis of the adolescent, specifically, of the young tomboy characters central to three Bildungsroman texts set in the American South during the twentieth century: Carson McCullers' The Member of the Wedding (1946), Bobbie Ann Mason's In Country (1985) and Dorothy Allison's Bastard Out of Carolina (1993). I seek to challenge the very notion of the conventional tomboy within the coming of age literary genre by defining these youths as androgynous, rather than as young individuals who assume a singular gender opposite of their biological sex. Throughout my work, …


The Sacrament Of Violence: Myth And War In C.S. Lewis's Ransom Trilogy, Tanya Engelhardt Jan 2012

The Sacrament Of Violence: Myth And War In C.S. Lewis's Ransom Trilogy, Tanya Engelhardt

Electronic Theses and Dissertations

My primary aim for this study is to illuminate the Ransom trilogy's inherent psychological and spiritual themes, as well as demonstrate how these themes clarify Lewis's philosophical and political goals for the text. Specifically, by investigating Lewis's mythic imagery and suffering motifs in light of psychoanalytic and theological literary criticisms, I elucidate the reasoning behind Lewis's unique—and at times, horrific—portrayal of fear, violence, and death. I also investigate how Lewis integrates his theology with the horrors of personal and intrapersonal suffering, as well as how he utilizes imagination and myth to explicate the practical (or political) implications of his theodicy. …


An Opposing Self, Christine M. Gamache Jan 2012

An Opposing Self, Christine M. Gamache

Master's Theses, Dissertations, Graduate Research and Major Papers Overview

People have always been both frightened and fascinated by the unknown, and themes touching on the existence of things beyond human understanding have longevity in the literary arena as well as in popular culture. One such theme is that of the doppelgänger, or double, which has been around for centuries but was first made popular by Jean-Paul’s (Johann Paul Friedrich Richter) work Hesperus in 1795. Due to a resurgence in the nineteenth century in the popularity of Gothic literature, doppelgängers, or variations of this double motif, found their way into some of the most famous works of literature …