Digital Commons Network^™

Grounded Theory On China’S New Population Policy Reporting By The New York Times, Chen Hu

Masters Theses

The current thesis explores The New York Times’ coverage of China’s new population policy. On November 26, 2013, China updated its one-child policy to the selective one-child policy that allowed couples to have two children if one of the parents is single child. On October 30, 2016, China then erased the one-child policy, implementing the universal two-child policy that allowed all couples to raise two children. The New York Times, as an important western medium extensively covered China’s population policy.

This study collected 40 news articles from The New York Times, using grounded theory to explore the …

Understanding The Relationship Between Country Reputation And Corporate Reputation, Minsoo Kim

Masters Theses

Increasing attention has been paid to the relationship between country reputation and corporate reputation by both public and private sectors. This study aims to contribute to a better understanding of the relationship by investigating the factors that influence and are influenced by country reputation. In particular, this study examines (a) the impact of country reputation on foreign consumers’ attitudes toward brand and product purchase intentions, (b) the relationship between corporate reputation on country reputation, and (c) the mediating role of product image. Key findings of the study include the positive impact of corporate reputation on country reputation, and the mediating …

Cultivation In An On-Demand Era: Television Consumption, Explicit And Implicit Attitudes Toward Lesbian, Gay, And Bisexual Individuals, Jasmine M. Labine

Masters Theses

Past research in media effects suggests that the media we consume influences our daily lives. More specifically, Cultivation Theory suggests that television collectively contributes to our worldviews. In this study, cultivation was applied at both macro- and micro-levels. Macrolevel cultivation, or traditional cultivation, involves analysis of television as a collective medium and the way that it affects attitudes. Micro-level cultivation refers to the idea that certain types of programs influence specific attitudes.

Attitudes toward lesbian, gay, and bisexual (LGB) individuals were analyzed in relation to a number of variables. Few statistically significant results were found relating demographics and general television …

Troubles At Coal Creek: Rhetorics Of Writing, Research, And The Archive, Sumner Stevenson Brown

Masters Theses

Digging through the past can uncover painful truths. As such, historiography that does not acknowledge negotiated spaces, cultural erasures, and flexible frameworks may fall short. It may limit both breadth and depth of the past, thereby (re)producing erasures, whereas a reflexive theoretical framework delivers not only depth and breadth, but it also adds texture and dimension to historical writing and research processes. It is for these purposes that the value of alternative methodologies is not situated at the margins of the rhetorical canons. Instead, it is embedded in the very core of the canons, defined as an element that works …

Vietnam Without Guarantees: Consumer Attitudes In An Emergent Market Economy, Kylie R. Lanthorn

Masters Theses

This research explores how Vietnam’s embrace of capitalism and global markets has impacted consumer culture. Through ethnographic research conducted in Hanoi, Vietnam in June-August 2015, this study seeks to interrogate how the political atmosphere in Vietnam coexists with market freedoms in a country which opened its economy to the world during the 1986 Doi Moi (renovation) reforms. Vietnam now conducts a considerable amount of foreign trade with major foreign investment from countries including Japan, South Korea, and Singapore. This study emphasizes the role international relations have played in these developments as Vietnam has embraced partnerships with countries with which it …

Summoning The Body That Acts, Brendan M. Mccauley

Masters Theses

Seven series of artworks; painted, drawn and performed. These works are presented as affective incorporation exercises, that test modes of aesthetic communication in response to varying political contingencies. The constitutive processes used to develop the work also function as a methodology for my own political radicalization. As an artist I am wagering how to talk, as an activist I am preparing to act. The artworks discussed occur at the crossroads of these desires as enactions of futurity within the subjunctive mood.

Message Strategies In Korean Cosmetic Surgery Websites, Gawon Kim

Masters Theses

The purpose of this study was to investigate message strategies used in South Korean cosmetic surgery websites. The paper uses Taylor’s six-segment message strategy model to analyze the Korean sample websites. The outcome of the content analysis revealed that Informational and Transformational strategies were both equivalently used. Ration and ego strategies were the most frequently practiced within the Informational and Transformational divisions.

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

Effective Followership Characteristics: Self-Regulation And Intercultural Communication Competence, Cassandra Ann Mellon

Masters Theses

Followership is a remarkably pervasive experience shared by all human beings who occupy the masses within national and global organizations. The purpose of the current study was to further knowledge and understanding of the followership construct by distinguishing a set of communicative characteristics that effective followers demonstrate—exploring the associations among perceptions of effective followership, self-regulation, and intercultural communication competence. This study examines whether self-regulation and co-cultural competence are characteristics of effective followership. Followership scholars suggest that followership research should develop followership characteristics based on variables focusing on the perceptions of followers in relation to leaders (Uhl-Bien, Riggio, Lowe, & Carsten, …

The Role Of Sexual Self-Disclosure In Partner Relational Satisfaction And Uncertainty, Riley Richards

Masters Theses

Sexual communication and sexual self-disclosure (SSD) are often viewed as taboo and uncomfortable when discussed between sexual partners. Prior research has demonstrated a strong connection between SSD and other relational factors in current dating and married partners. To that end, this study uses an Actor-Partner Independence Model (APIM) with current cross-sex sexual and romantic partners to understand how emergent adults experience SSD and the role it plays in their relational satisfaction and uncertainty. Social Penetration Theory (Altman & Taylor, 1973) undergirds this study as a theoretical foundation in fleshing out the ways emergent adults self-disclose about their sexual lives to …

The Analysis Of The Social Media Among The Youth In The Catholic Diocese Of Moshi And The Implications For Youth Faith Sharing, Faustine Tarimo

Masters Theses

The purpose of this study is to examine evangelization in the Catholic Diocese of Moshi in the advent of social media in the 21st century. It investigates the use of social media among youth to find out what social media young people are using and how they are using it to share their faith. It explores the question of whether the use of social media among youth helps them actively in the use in their faith. A survey of 220 youth was conducted across four Vicariates of the Catholic Diocese of Moshi. The results show themajority of the sampled population …

Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke

Masters Theses

"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …

The Impact Of Social Media On The Grieving Process, Resa Ware

Masters Theses

In 2015 the Pew Research Center reported that 72% of adult Internet users are on Facebook and it continues to be the most used social networking site in the world (Duggan, 2015). Facebook is a source of social expression, connections, and support for others. It is becoming much easier to express feelings such as grief in an online setting. In fact, the online expression of grief has been found to empower individuals who feel that traditional grieving practices are ineffective (Carroll & Landry, 2010). The purpose of the current study was to explore the impact of social media (i.e. Facebook) …

Culture For Sale: The Appropriation Of Japanese Style Tattoos Through Transculturation, Evan Lohmann

Masters Theses

Japanese style tattoos onto the bodies of celebrities in the United States articulate a lack of awareness towards this ancient art form through their appropriation of historically inaccurate images. The prominence of these celebrities in magazines circulated within the United States act as powerful mediums which may lead to the commodification of certain Japanese symbols in capitalistic societies like the United States. I use post-colonialism, Orientalism, transnationalism and hyper identification as the theoretical framework and semiotics as the methodology in order to examine fourteen magazine covers that showcase celebrities in the United States sporting noticeable Japanese style tattoos. The overall …

Relationally Managing Weight Loss, Clinton L. Brown

Masters Theses

Previous research emphasizes the link between social support and weight loss. However, scholarship has failed to explore how family members enact support during an individual's weight loss attempt and how participation in a weight loss program impacts family communication about dietary choices. This project examines how family members enact support for individuals in a weight loss program and how as a result of participating in a weight loss program family members renegotiate relational norms and rules regarding dietary behaviors. Thirteen individuals (n= 13), eleven (11) females and two (2) males enrolled in a medically supervised weight management program journaled about …

Shame On You: An Analysis Of Guilt-Based Advertising Strategies Directed At Parents, Jamie M. Alexander

Masters Theses

This thesis examines print advertisements in Parents, a popular parenting magazine, for a period of two years. This study uses critical discourse analysis to find meaning in these print advertisements. Through this analysis, three prominent themes were found in the two-year data collection period. The first of which is the #1 Recommended, a theme that highlights the cultural importance of using only products that have been recommended by medical professionals or hospitals, thereby emphasizing the social power of such persons or establishments. The second is comfort, care, and the good stuff, a theme that highlights a maternal desire to …

How The Internet Is Used By The Millennial Generation And Its Impact On Family Interaction, Kendra Myers

Masters Theses

The purpose of the current study was to examine how Internet technology is used by the Millennial Generation and how it impacts family interaction. A questionnaire developed by the author was posted online and the final sample consisted of 92 participants, 13 men and 79 women. The average age of the participants was 27.97 (SD = 4.46). Findings showed that that the Millennial Generation used the Internet multiple times a day and for many reasons which were sorted into six distinct themes: 1) research/information seeking, 2) work, 3) social media/communication (besides email), 4) academics, 5) email, and 6) personal/entertainment. …

Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival

Masters Theses

This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s. After providing a historical context of the dairy industry and its connections with federal policy, this paper follows the story of a large dairy cooperative: Association Milk Producers, Inc. (AMPI) and how it influenced public policy and consumption through interconnected dairy organizations like the National Milk Producers Federation and by using a political action committee. This paper provides an example of Carey's (1997) treetops propaganda by way of the powerful political action committee C-TAPE and the …