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Using The Zmet Method To Understand Individual Meanings Created By Video Game Players Through The Player-Super Mario Avatar Relationship, Bradley R. Clark
Using The Zmet Method To Understand Individual Meanings Created By Video Game Players Through The Player-Super Mario Avatar Relationship, Bradley R. Clark
Theses and Dissertations
Video game researchers have recently begun to explore qualitative techniques to understand video games and their audiences. Yet many questions remain concerning the significance of gaming media and how video game research should be conducted. This research addresses the changing focus of video game researchers from the "producers," or sender of the video game, to the "audience" or receiver. This is accomplished in the following ways: by exploring meanings created by individuals while "role-playing" in an electronic world as an on-screen video game avatar; by using the Zaltman metaphor elicitation technique (ZMET), to gather a deeper understanding of how players …
How American Student Journalists At A College Newspaper Consume, Perceive, And Disseminate News And Information About China, Xiaohua Wang
How American Student Journalists At A College Newspaper Consume, Perceive, And Disseminate News And Information About China, Xiaohua Wang
Electronic Theses and Dissertations
With the increase of cooperation between America and China, the average person's perception of the other country could be an important factor that influences the development of the relationship between these countries. This study was designed to explore how Americans student journalists view China and how these student journalists select the news for a campus newspaper that might influence their readers' perceptions of China. Student journalists not only represent American youth but also act as connectors and filters between a huge flow of information outside and students on campus. A convenience census sample of student journalists at a campus newspaper …