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Global Pipelines: Profiling Successful Sme Exporters Within The Australian Wine Industry, D. K. Aylward

Faculty of Commerce - Papers (Archive)

Increasingly, entire industry sectors and individual firms are re-orienting their business strategies to align with the demands of rapid globalization. Sustainable export mechanisms are becoming an integral component of these strategies. Small, medium and large firms are focusing more than ever on marketing goals, branding, distribution channels and production quality in order to address the growing opportunities and challenges of this globalization. An industry in which firms are responding effectively to these opportunities and challenges is the Australian wine industry. In terms of export growth, intensity, diversity and sustainability, this industry is increasingly seen as a template for others. Using …