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Global Pipelines: Profiling Successful Sme Exporters Within The Australian Wine Industry, D. K. Aylward
Global Pipelines: Profiling Successful Sme Exporters Within The Australian Wine Industry, D. K. Aylward
Faculty of Commerce - Papers (Archive)
Increasingly, entire industry sectors and individual firms are re-orienting their business strategies to align with the demands of rapid globalization. Sustainable export mechanisms are becoming an integral component of these strategies. Small, medium and large firms are focusing more than ever on marketing goals, branding, distribution channels and production quality in order to address the growing opportunities and challenges of this globalization. An industry in which firms are responding effectively to these opportunities and challenges is the Australian wine industry. In terms of export growth, intensity, diversity and sustainability, this industry is increasingly seen as a template for others. Using …
Conceptual Issues Of Global Counterfeiting On Products And Services, D. Bosworth, Deli Yang
Conceptual Issues Of Global Counterfeiting On Products And Services, D. Bosworth, Deli Yang
School of Business Faculty Research
Counterfeiting is a global problem of enormous magnitude. Despite its obvious importance, relatively little attention has been paid to the management of counterfeiting. This paper considers the difficulties of measuring counterfeiting and provides evidence of the magnitude of the problem worldwide. The focus is on counterfeiting of privately produced goods and services, rather than the issue of the counterfeiting of currency per se, which is a somewhat different though related issue. A conceptual framework of the private and social costs and benefits of anti-counterfeiting measures is also provided. The framework highlights a number of key driving forces of counterfeiting, including …