Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

PDF

Series

2006

Faculty of Commerce - Papers (Archive)

Business

Articles 1 - 3 of 3

Full-Text Articles in Entire DC Network

Turning Marketing Promises Into Business Value: The Experience Of An Industrial Sme, Victoria Little, Judith Motion, Rod Brodie, Richard Brookes Jan 2006

Turning Marketing Promises Into Business Value: The Experience Of An Industrial Sme, Victoria Little, Judith Motion, Rod Brodie, Richard Brookes

Faculty of Commerce - Papers (Archive)

How can businesses create more value for their customers and shareholders? One way of understanding this task is to apply the promises framework: promises made to customers, promises kept, and promises enabled. Traditionally marketers made the promises, leaving keeping and enabling activities to other departments (e.g. logistics, manufacturing and customer service) and to senior management. However, marketers are increasingly acknowledging that creating and delivering value to customers requires a synchronised effort from the whole firm, not only marketers.


A Time Series For Business Profitability In Twentieth-Century Australia, David Merrett, Simon Ville Jan 2006

A Time Series For Business Profitability In Twentieth-Century Australia, David Merrett, Simon Ville

Faculty of Commerce - Papers (Archive)

Australia has historical time series for a wide range of economic data covering most of the twentieth century. These include statistical information relating to national income, demography, prices, external trade, financial markets, and the government sector. However, we lack a long time series for business profits. We have calculations for some industries, especially banking, and national figures from 1985 using the IBIS database.


Taking Care Of (E)-Business? Australian It Professionals' Views Of Wireless Network Vulnerability Assessments, Keir Dyce, Mary Barrett Jan 2006

Taking Care Of (E)-Business? Australian It Professionals' Views Of Wireless Network Vulnerability Assessments, Keir Dyce, Mary Barrett

Faculty of Commerce - Papers (Archive)

M-commerce, a growing sub-category of E-business, allows business to be done 'anywhere, anytime'. However security of wireless devices remains problematic. It is unclear whether protocols to alleviate security problems, such as wireless vulnerability assessments (WNVAs), are being used or are effective. The paper reports on a survey-based study of Australian computer security professionals' use of and opinions about two types of WNVA: wireless monitoring and penetration testing. An initially surprising finding was how little both types are used, despite the ease with which wireless networks can be attacked and the fact that penetration testing is fairly well understood. In the ...