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2006

Communication

San Jose State University

Articles 1 - 3 of 3

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’Shift’ Happens: What Our Pr Students Are Willing To Do When No One Is Watching, Mathew A. Cabot Jul 2006

’Shift’ Happens: What Our Pr Students Are Willing To Do When No One Is Watching, Mathew A. Cabot

Faculty Publications

No abstract provided.


The Handmade Tale: Cassette-Tapes, Authorship, And The Privatization Of The Pacific Northwest Independent Music Scene, Kathleen F. Mcconnell Apr 2006

The Handmade Tale: Cassette-Tapes, Authorship, And The Privatization Of The Pacific Northwest Independent Music Scene, Kathleen F. Mcconnell

Faculty Publications

No abstract provided.


‘Flex Your Power’: Energy Crises And The Shifting Rhetoric Of The Grid, Anne Marie Todd, A. Wood Jan 2006

‘Flex Your Power’: Energy Crises And The Shifting Rhetoric Of The Grid, Anne Marie Todd, A. Wood

Faculty Publications

In response to widespread power outages, rolling blackouts, and ubiquitous energy debates, this essay considers our relation to energy and the grid that produces it. First, we investigate California's multimedia Flex Your Power campaign, which defines consumers as nodes of the grid to emphasize their responsibility to maintain a stable energy supply. Second, we examine state and national responses to the 2003 blackout in the Northeastern United States, attending to three strategies through which grid administrators sought to impose order, enact hierarchy, and deindividuate power. We propose that the grid invokes personalization at the "local" level and abstraction at the …