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What Motivates African-American Charitable Giving: Findings From A National Sample, Vernon B. Carter, Jerry D. Marx
What Motivates African-American Charitable Giving: Findings From A National Sample, Vernon B. Carter, Jerry D. Marx
Social Work
Given the growing wealth of minority families in America, including that of African-American families, the potential for charitable donations from these households is much greater. The purpose of this secondary analysis is to examine those variables that may influence African-American charitable giving patterns. This study uses the Panel Study of Income Dynamics (PSID) data to analyze the effects of multiple factors on the giving habits of African-Americans. Based on this study's findings, social workers employed as executive directors or fund-raisers in private nonprofit organizations may want to identify and cultivate individual African-American donors directly, instead of relying on United Way …