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An Analysis Of Road Signage And Advertising From A Pragmatic Visual Communication Perspective: Case Study Of The M1 Motorway Between The Gold Coast And Brisbane, Marilyn Mitchell
An Analysis Of Road Signage And Advertising From A Pragmatic Visual Communication Perspective: Case Study Of The M1 Motorway Between The Gold Coast And Brisbane, Marilyn Mitchell
Marilyn Mitchell
This paper analyses examples of road signage and billboard advertising along the M1 Motorway between the Gold Coast and Brisbane from a pragmatic visual communication perspective. Such a perspective requires that two studies be conducted simultaneously. One study examines how people use designs while the other examines how features of designs meet people’s needs.
For this research, the first study consisted of a literature review aimed at determining how people use road signage and advertising. Results indicate that drivers attend to signs differently depending upon personal variables such as driving experience, environmental variables such as traffic density, and sign variables …