Digital Commons Network^™

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson

Jamie Hazlitt

What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?

This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …

Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, Jamie Hazlitt, John M. Jackson

Jamie Hazlitt

Creative, interdisciplinary partnership and collaboration with university faculty is an essential function of every academic library, whether for course design and integration of information literacy in the curriculum, strategically building the library collections, or designing programming for the community. Over the past six years at the William H. Hannon Library at Loyola Marymount University (LMU), a program created to highlight and promote faculty publications and creative works has evolved into a keystone of our annual programming lineup. The series, called Faculty Pub Night, provides LMU faculty with the opportunity to share their work with students, university staff, other faculty …

Promoting Civic Engagement Through Academic Library Outreach Programs, Kristen S. Shuyler, Liz Chenevey, Ryan Winfree

Kristen S. Shuyler

How are Virginia's academic libraries promoting civic engagement? This poster presents results of a statewide civic engagement survey and shares one academic library's civic engagement outreach activities. Civic literacy competencies, such as the ability to contact representatives, are related to information literacy skills, and libraries should continue to promote them.

Organic Outreach For Academic Libraries: Collaborating With Student Affairs Units To Reach College Students, Kristen S. Shuyler

Kristen S. Shuyler

The college campus is a complex ecosystem of services and resources. Academic library outreach efforts offered in partnership with Student Affairs units can support the whole student as they navigate this ecosystem. This presentation offers one librarian's experience collaborating with Student Affairs units such as health, counseling, and recreation centers. A mental model for this work that draws on the metaphor of organic gardening helps frame the remarks and reflections.

Recasting Finals Week Programs: Fostering Student Success With Collaboration And Goodwill, Maria Atilano

Maria Atilano

Finals Week is an extremely stressful time for students and library staff. While a busy university library may seem like the last place for some R&R, outreach librarians can implement fun, engaging, and cost-effective events to foster academic success and mental wellbeing. Popular programs include service dogs in the library, free late-night coffee, a sleep zone, and pop-up Random Acts of Snacks. During this poster session, attendees will learn how to plan similar events and activities, assess ways to collaborate with other departments to increase reach and reduce costs, and define how to create goodwill while promoting student success.

Information Literacy Outreach In A Fake News World, Debbie Morrow

Debbie Morrow

Information Literacy Outreach In A Fake News World, Debbie Morrow

Debbie Morrow

How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano

Maria Atilano

When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …

Racial Tension On Display: Engaging With Black Lives Matter And Negotiating Public Push-Back, Michael Mungin, Yasmeen Shorish

Yasmeen Shorish

This poster details the production of a book display on Black Lives Matter and the resulting vandalism that occurred. The Libraries used this event as an educational opportunity, while recognizing the harm that it could bring to communities that identify with the Black Lives Matter movement. The poster also addresses areas of improvement for the Libraries and the importance of outreach activities for our communities.

Implementing Augmented Reality In Academic Libraries, Sandy Avila

Sandy Avila

Muchos Mentores En Iowa: The Pedagogy Of Student To Student Mentoring In Information Literacy, Julia Bauder, Beth Bohstedt, Phillip Jones

Phillip Jones

At Grinnell College we believe that students can be the best teachers and that lasting learning also happens outside of the classroom. The Grinnell College Libraries' peer mentoring program is rooted in these beliefs. Our program has two components: advanced research help provided by reference assistants (RAs) at the reference desk; and basic information service provided by all students working at our public service desks. Throughout this presentation, attendees will be challenged to consider if peer information service is appropriate for their libraries and to articulate initial steps to explore and implement such a service.

Tracking For Outreach: Using Data For Cross-Unit Purposes, Heidi Gauder, Hector Escobar

Hector Escobar

Purpose: Since creating an information commons a couple years ago, this library’s research team has been coordinating data gathering methods with the writing center. With both units using standard check-in procedures at a shared desk and hosting in-depth consultations in a shared space, it made sense to share technologies. Since Spring 2015, we have logged students for research consultations with software that is commonly used by writing centers, tutoring and other academic support units. We are not only able to count the number of consultations, but we are also able to record cross-referrals with the writing center, calculate average consultation …

Tracking For Outreach: Using Data For Cross-Unit Purposes, Heidi Gauder, Hector Escobar

Heidi Gauder

Purpose: Since creating an information commons a couple years ago, this library’s research team has been coordinating data gathering methods with the writing center. With both units using standard check-in procedures at a shared desk and hosting in-depth consultations in a shared space, it made sense to share technologies. Since Spring 2015, we have logged students for research consultations with software that is commonly used by writing centers, tutoring and other academic support units. We are not only able to count the number of consultations, but we are also able to record cross-referrals with the writing center, calculate average consultation …

How To Use Existing Residential Networks To Promote The Value Of The Library, Benjamin Andrus, Anne Larrivee

Anne Larrivee

This poster focuses on the value of working with residential life when planning library instruction programs within the residence halls.

"Why Are We Still Talking About Diversity?" Combatting Misconceptions In An Academic Library, Michael Mungin, Yasmeen Shorish

Yasmeen Shorish

This poster will present the assessment and intervention activities of individuals at a mid-sized academic library with respect to diversity personnel initiatives. Each year, library employees complete a survey designed to gauge satisfaction and areas for improvement. Qualitative data suggest that library staff are confused about definitions of diversity and/or lack requisite buy-in and interest in initiatives that address diversity concerns. The activities and outcomes of an intervention to address these issues will be discussed.

Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, John M. Jackson, Jamie Hazlitt

John M. Jackson

No abstract provided.

Outreach Across The Ages: Developing Programs And Partnerships For Adults From 18 To 80, Maria Atilano, Kayla Kuni

Maria Atilano

No abstract provided.

Ethnography In Action: Active Learning In Academic Library Outreach To Middle School Students, Samantha Godbey, Nancy Fawley, Xan Goodman, Susan Wainscott

Nancy Fawley

This article describes an outreach activity developed and coordinated by academic librarians as part of a state program for low-income middle school students. Rather than offering a traditional library tour, the library organizers wanted to provide the middle school students with a meaningful experience that would encourage active participation, critical thinking, and alleviate library anxiety. As a spin on the traditional tour, students applied an ethnographic approach to learning about the library. The authors describe the development and implementation of the activity and provide recommendations for other librarians involved in outreach to K-12 students.

Stop, Collaborate And Listen, Lisandra R. Carmichael, Maria Atilano, Cat Silvers

Maria Atilano

Libraries are under pressure to demonstrate their value within their educational institutions and in their communities. The University of North Florida is in the process of a rebranding project to update its image and to address concerns including student success, retention, and time to degree. The presenters will propose skills to strengthen library relevance that are applicable to all libraries by using three simple steps: STOP - Evaluate where you are. Assess your current practices and determine areas for improvement. COLLABORATE - Identify opportunities for partnerships with organizations or groups whose goals align with yours. LISTEN - Garner feedback from …

'Friending' The Library: Social Media Interns Get The Message Out, Pamela Contakos

Pamela Contakos

At MCLA we have sponsored undergraduate student interns who assist with marketing and outreach for the library. Our interns are responsible for the library’s Tumblr, posting weekly about databases, items from the archives, and apps of interest, the library’s Instagram account, and the library’s Facebook account. In addition, they have created videos and hosted social media contests. We will share some of the projects our interns have worked in and talk about best practices in having student run social media.

Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar

Hector Escobar

For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media. In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …

Data Information Literacy And Undergraduates: A Critical Competency, Yasmeen Shorish

Yasmeen Shorish

As a primer on data information literacy (DIL), this column will cover the background of the field and why it is relevant to college and university libraries serving undergraduate populations. This article includes how data information literacy relates to information literacy, competencies associated with DIL, the relevance of DIL to undergraduates, DIL in library instruction, and the reasons for library engagement with DIL. Examining DIL within the larger framework of information literacy can help outreach and instruction librarians engage with a format that may be unfamiliar to them but whose underlying foundation is well-established.

From Adair To Woodford County And All Points In-Between, Jason Keinsley, Lauren Robinson

Lauren E. Robinson

At 
the
 Agricultural 
Information 
Center 
(AIC) 
we 
are 
trying 
to 
provide
 relevant
 content
 for
 Cooperative
 Extension
 personnel
 located
 throughout 
the 
state 
of 
Kentucky.
 
The
 College
 of 
Agriculture, 
Food, and 
Environment
 is 
the 
University 
of 
Kentucky's
 largest
 college 
and
 has
 employees
 located
 in 
all 
of 
the 
120 
Kentucky
 counties.
 
Therefore,
 we 
are 
working 
to 
create
 and
 maintain
 relevant 
outreach
 services
 for
 a 
geographically 
and
 culturally
 diverse 
user 
group.
 
Throughout 
this
 process,
 we
 have
 realized
 that
 creating
 online
 tutorials
 and
 virtual
 training
 sessions
 is
 not
 enough
 to
 support
 outreach
 services—we must
 stay 
visible. 

To 
stay 
visible, 
we
 have
 visited 
regional
 meetings
 and …

Small School, Big Reach: #11;Open Access Outreach On A Liberal Arts College Campus, Janelle L. Wertzberger

Janelle Wertzberger

The liberal arts college environment provides opportunities for campus-wide engagement of open access issues that may differ from those at larger institutions. Because we support fewer campus authors, we are able to provide a high level of service. Librarians’ close connections with faculty and students allow us to move beyond articles and theses and solicit a wide range of scholarly and creative works to share in our repository. In addition, we’ve fostered conversations about open access, open textbooks, altmetrics, and copyright among faculty, staff, and students. This poster will present a snapshot of a variety of outreach and education strategies …

Filling In The Gaps: Using Outreach Efforts To Acquire Documentation On The Black Campus Movement, 1965-1972, Lae'l Hughes-Watkins

Lae'l Hughes-Watkins

Identifying And Adding Institutional Repository Content From And For Your Institution's Affinity Groups, Jonathan Bull

Jonathan Bull

No abstract provided.

Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba

Gwyneth H. Crowley

Imagination At Work: Reaching New Users With Innovative Instruction And Outreach, Erin Passehl-Stoddart

Erin Passehl Stoddart

In a college or university setting, archivists are often charged with developing innovative ways to inspire campus users to think expansively and creatively about primary sources. Individual presentations will address developing a fictional collection that can be mobilized and expanded to fulfill learning objectives across multiple disciplines; adapting an interactive game from NYPL to promote and generate interest in archives during New Student Week; and collaborating with faculty and French majors on a grant-funded project to build and promote collections. Other presentations will extend the conversation to assessment and will consider integrating primary source literacy in first-year library instruction classes …

Inside Outreach: A Challenge For Health Sciences Librarians, Jane Fama, Donna Berryman, Nancy E. Harger, Paul Julian, Nancy L. Peterson, Margaret Spinner, Jennifer Varney

Nancy E. Harger

Like medical and health sciences libraries throughout the country, the Lamar Soutter Library (LSL) at the University of Massachusetts Medical School is dealing with ever-increasing outreach needs in times of diminishing funding. With the goal of reshaping the library's outreach program to better serve our patron groups, the Outreach Study Group was formed to investigate existing models of outreach. METHODS: The group initially examined the current literature and subsequently conducted a nationwide survey of medical and health sciences libraries to identify trends in outreach. This article details the methods used for the survey, including establishing criteria for selecting participants, determining …