Digital Commons Network^™

Channeling Don Draper: Dabbling In Database Marketing, K. Wesolek, Robert Heaton, G. Lebeau

Robert Heaton

Utah State University Libraries' Collection Development Department embarked on a marketing campaign to increase awareness of our databases. This poster displays a small sample of the images used and discusses the impact on database usage during each marketing period. The results of our study were inconclusive, suggesting that online promotion efforts are best combined with departmental outreach, classroom instruction opportunities, and other marketing approaches.