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Articles 1 - 5 of 5
Full-Text Articles in Entire DC Network
Measuring Physiological Arousal Towards Packaging: Tracking Electrodermal Activity Within The Consumer Shopping Environment, Rupert Andrew Hurley, Dan E. Hutcherson, Charles E. Tonkin, Shaundra B. Dailey, Julie C. Rice
Measuring Physiological Arousal Towards Packaging: Tracking Electrodermal Activity Within The Consumer Shopping Environment, Rupert Andrew Hurley, Dan E. Hutcherson, Charles E. Tonkin, Shaundra B. Dailey, Julie C. Rice
Journal of Applied Packaging Research
Contrasted against the popular belief that consumers make purely rational decisions, purchasing decisions are rapid, subconscious, and emotional decisions. In order to understand a consumer’s purchasing decisions, we suggest finding methods beyond focus groups, which typify this type of research, to measure and interpret consumer reactions to various packaging designs. In this paper, we examine electrodermal activity, a measure of emotional arousal, and eye tracking in the context of a realistic shopping environment as possible measures to support insight into customer preference of packaging. We hypothesized that presenting consumers with an experience more closely related to actual shopping would encourage …
Taking Risks With Their Hearts: Risk And Emotion In Innovative Forms Of Assessment, Tania Leiman, Elizabeth Abery, Eileen M. Willis
Taking Risks With Their Hearts: Risk And Emotion In Innovative Forms Of Assessment, Tania Leiman, Elizabeth Abery, Eileen M. Willis
Journal of University Teaching & Learning Practice
Research involving student and tutor responses to a ‘pedagogy of the heart’ approach in a first year university health science topic revealed anxiety, insecurity and perceptions of unpredictability in relation to an innovative arts-based assignment designed to elicit and assess experiential or imaginal knowledge. Using the lens of contemporary theories of risk, and explicitly considering the role of emotion in assessment, this paper identifies both the effectiveness of and challenges encountered in this form of assessment. It also explores the relationships between risk and emotion, and between risk and assessment, particularly for young people in the higher education context. By …
"I Second That Emotion": Minding How Plagiarism Feels, Ann E. Biswas
"I Second That Emotion": Minding How Plagiarism Feels, Ann E. Biswas
Teaching/Writing: The Journal of Writing Teacher Education
It stands to reason that when writing teachers believe their students have plagiarized, they will experience strong emotions that impact their relationships with students, their pedagogy, and their sense of professional identity. Far from being a threat to reason, understanding and acknowledging writing teachers’ emotional responses to plagiarism can lead to a deeper wisdom of its true impact. By examining the literature on emotion from psychology, sociology, education, and writing studies as well as findings from a pilot study of writing teachers’ emotional responses to plagiarism, this article argues that the work involved in managing the emotions of plagiarism reflects …
A Case Study Illustrating The Importance Of Educating The Whole Person By Using The Arts As A Supplementary Training Tool In Workplace Learning, Matilda Mettälä
A Case Study Illustrating The Importance Of Educating The Whole Person By Using The Arts As A Supplementary Training Tool In Workplace Learning, Matilda Mettälä
The Qualitative Report
From a humanistic, learner-centered view this practical case study involving Tetra Pak, a world leadingfood processing and packaging solution company,explores the role of emotion in learning and the arts as a supplementary training tool by describing and interpreting their new employee orientation trainings based on the facilitator’s accounts. This case will illustrate the added value the arts contribute as well as the need to include the whole person-concept in workplace learning. This case does not suggest an exact design with specifications of how this kind of training should be conducted, but rather this specific study will offer additional knowledgeby exemplifying …
Implementing Voice Strategies In Extreme Negotiations: A Conversation With Christophe Caupenne, Successful Former Commando Of The French Raid Unit, Christophe Haag, Elizabeth Fresnel
Implementing Voice Strategies In Extreme Negotiations: A Conversation With Christophe Caupenne, Successful Former Commando Of The French Raid Unit, Christophe Haag, Elizabeth Fresnel
Organization Management Journal
This article explores the role voice plays in extreme negotiation through the point of view of a practitioner. In this study, we invite Christophe Caupenne, a former Research, Assistance, Intervention, and Deterrence (RAID) chief—now a private consultant to top managers and professional negotiators—to write in detail about his expertise. It was the first time he had fully reflected upon how his voice and vocal strategies psychologically impacted critical negotiations. Our goal was to determine whether business negotiators could learn from their well-trained police counterparts, many of whom engaged in high-stakes negotiations. We augmented our expert’s essay with a 2-hour interview, …