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Targeting Vulnerable Consumers: The Marketing Of Indoor Tanning To Young Adults, Suzanne B. Benet, Frederic B. Kraft
Targeting Vulnerable Consumers: The Marketing Of Indoor Tanning To Young Adults, Suzanne B. Benet, Frederic B. Kraft
Atlantic Marketing Association Proceedings
No abstract provided.
Gamblerization Of Post-Communist Society In Central Europe, Zdeněk Szczyrba, David Fiedor, Irena Smolová
Gamblerization Of Post-Communist Society In Central Europe, Zdeněk Szczyrba, David Fiedor, Irena Smolová
International Conference on Gambling & Risk Taking
Countries of Central European region (Czech Republic, Slovakia, Poland and Hungary) joined a new stage of their development after 1989. In these countries, there was a building process of capitalism which went in parallel with far-reaching structural economic and social changes; such as the privatization of economies, de-industrialization but also gamblerization of society. Clarifying this term, gamblerization, it could be described as the process of a continuous penetration of gaming facilities in the area accompanied by an increased availability and accessibility of gaming machines in the society. It is important to say that this process was particularly allowed owing to …