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Millennial Business Owners' Strategies To Survive In Business, Andrietta Bryant-Minter Jan 2019

Millennial Business Owners' Strategies To Survive In Business, Andrietta Bryant-Minter

Walden Dissertations and Doctoral Studies

Individuals in the millennial generation, born from 1980 to 1996, have many entrepreneurial opportunities; however, many people in the millennial generation lack the skills, motivation, and business strategies to survive in business. Because of the influx of competition, lack of experience, and lack of business-world strategies, entrepreneurs can miss opportunities and fail within the first few years of business operations. Grounded in the systems theory, the purpose of this multiple case study was to explore the strategies that business owners in the millennial generation used to survive in business longer than 6 years. Participants consisted of 5 business owners in …


Strategies To Improve Small Business Sustainability, Tywon Guy Jan 2019

Strategies To Improve Small Business Sustainability, Tywon Guy

Walden Dissertations and Doctoral Studies

Small businesses are considered the backbone of the U.S. economy with significant contributions in the areas of job creation and economic development. However, 79% of small businesses fail within the first 5 years. This multiple case study aimed to explore strategies and knowledge of resources that owners of small businesses used to sustain business operations for longer than the first 5 years. The population included 5 minority owners of small businesses in Texas. Chaos theory formed the conceptual framework. The data collection process included semistructured interviews, member checks, field notes, company artifacts, and archival documents. Data were analyzed using Yin's …


Financial Strategies For Long-Term Success In Women-Owned Small Businesses, Melissa Renee Dyer Jan 2019

Financial Strategies For Long-Term Success In Women-Owned Small Businesses, Melissa Renee Dyer

Walden Dissertations and Doctoral Studies

In the United States, many small businesses fail within the first 5 years due to poor implementation of long term financial strategies. Researchers and business practitioners indicated that women small business owners face challenges in financing their small businesses beyond 5 years due to a lack of long-term financial strategies. The purpose of this qualitative multiple case study was to explore long term financial strategies women use to sustain their small businesses beyond 5 years. The general theory of entrepreneurship was the conceptual framework for this study. Data were collected from semistructured interviews with 11 women small business owners in …


Cash Management Strategies To Improve The Sustainability Of Small Tavern Businesses, Maren Michelle Haavig Jan 2019

Cash Management Strategies To Improve The Sustainability Of Small Tavern Businesses, Maren Michelle Haavig

Walden Dissertations and Doctoral Studies

The results of small business operations play a significant economic role in developed economies, yet in the United States, approximately 50% of small businesses fail within the first 5 years of operation. Some small business owners embark on small business initiatives without the cash management strategies necessary to sustain their businesses. Grounded on financial literacy theory, this multiple-case study identified the strategies that owners of small businesses used to manage cash in their daily operations. The population included 3 owners of small tavern business in southeast Alaska who have implemented cash management strategies. Data were collected from semistructured interviews, supplementary …


Small Business Leaders' Strategies For Obtaining United States Government Subcontracts, Damian C. Dunbar Jan 2019

Small Business Leaders' Strategies For Obtaining United States Government Subcontracts, Damian C. Dunbar

Walden Dissertations and Doctoral Studies

Small business leaders (SBLs) underutilize billions of dollars of U.S. government funding for small business subcontracting. The role of small business in the United States is important to local economies as well as a major contributor to the U.S. economy. Using the resource-based view as the conceptual framework for this study, the purpose of this qualitative multiple case study was to explore the strategies 5 government support sector SBLs in the mid-Atlantic region used to obtain U.S. government subcontract awards to remain sustainable. The selection criteria for this study consisted of small businesses in the mid-Atlantic region that have obtained …


The Alchemy Of Sustaining New Business Ventures, Alicia R. Hooks Jan 2019

The Alchemy Of Sustaining New Business Ventures, Alicia R. Hooks

Walden Dissertations and Doctoral Studies

The high failure rates of new business ventures (NBV) negatively affect employment and potential contributions to the economic health of communities. The high NBV failure rate is essential, as NBV sustainability influences job creation and increases employment rates in communities surrounding the NBV. The purpose of this qualitative single case study, using the effectuation conceptual framework, was to explore strategies organization leaders in the state of Missouri used for sustaining NBV operations beyond 5 years. The sample consisted of 6 NBV consultants from a single Missouri NBV consulting firm who have sustained NBVs beyond 5 years. The 6 NBV consultants …


Small Business Sustainability Strategies In The Maritime Industry In Lagos, Nigeria, Yemisi Christianah Olorunshola Jan 2019

Small Business Sustainability Strategies In The Maritime Industry In Lagos, Nigeria, Yemisi Christianah Olorunshola

Walden Dissertations and Doctoral Studies

Small business enterprises (SBEs) are major contributors to national job creation and employment, but small businesses face a myriad of challenges which lead to their failure before 5 years of operation. Some small business owners lack the skills to create strategies that will lead to long term business survival. Porter'€™s 5 forces competition was used as the conceptual framework for this multiple case study. The purpose of the study was to explore the strategies Nigerian SBEs use to sustain their first 5 years of operation. Semistructured interviews served to collect data from the chief executive officers of 2 SBEs in …


Small Business Sustainability For Longer Than 5 Years, Matthew James Godwin Jan 2019

Small Business Sustainability For Longer Than 5 Years, Matthew James Godwin

Walden Dissertations and Doctoral Studies

Over half the U.S. labor force is employed by small business owners, yet only 50% of small businesses survive beyond 5 years. The purpose of this multiple case study was to explore sustainability strategies small business owners in the construction industry used to sustain their organization for longer than 5 years. The research population included 5 owners of small businesses in the construction industry in Georgia, who have been in operation for a minimum of 5 years. The conceptual framework for this study was general systems theory. Data were collected through semistructured interviews, organizational documentation reviews, and business plan reviews. …


Strategies For Using Information And Communication Technologies To Improve Profitability, Rodney Mciver Jan 2019

Strategies For Using Information And Communication Technologies To Improve Profitability, Rodney Mciver

Walden Dissertations and Doctoral Studies

Small business owners in a range of industries continually adapt to take advantage of technological developments in accounting, marketing, and communication. The purpose of this multiple case study was to explore strategies that small business owners operating in the central region of North Carolina used to implement information and communication technology (ICT). Roger's diffusion of innovation theory grounded the study. Data collection included face-to-face semistructured interviews with 6 owners of small businesses who successfully implemented ICT, field notes from site observations, and reviews of participant websites. Interviews were transcribed and participants were engaged in member checking. Data were analyzed using …


Management Strategies For Reducing Voluntary Employee Turnover In Small Professional Service Firms, David B. Morgan Jan 2019

Management Strategies For Reducing Voluntary Employee Turnover In Small Professional Service Firms, David B. Morgan

Walden Dissertations and Doctoral Studies

Replacing an employee can cost a firm as much as 200% of that employee's annual salary, and small business owners may be especially sensitive to voluntary employee turnover due to their limited resources. The purpose of this multiple case study was to explore the strategies that some owners of small professional services businesses in the midwestern region of the United States used to reduce voluntary employee turnover in their firms. The conceptual framework for this doctoral study was Barney's resource-based theory. Data were collected from 4 participants whose firms were at least 5 years old and had experienced lower turnover …


Organizational Strategies To Grow Mature Small Information Technology Businesses, Timothy L. Knox Jan 2019

Organizational Strategies To Grow Mature Small Information Technology Businesses, Timothy L. Knox

Walden Dissertations and Doctoral Studies

Standard indicators of slow growth among small businesses are negative job creation and lower tax revenue. Small business success and growth is necessary for increasing productivity, profitability, and job creation. The purpose of this single case study was to explore growth strategies leaders of a mature small information technology (IT) business in the midwestern United States used to grow their organization beyond existing capacity. Data were collected from semistructured interviews and review of organizational documentation. The conceptual framework for the study was general systems theory. The study included a purposeful sample of 2 senior leaders of a mature small IT …


Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez Jan 2019

Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez

Walden Dissertations and Doctoral Studies

Owners of small business restaurants experience a high failure rate. Many small business restaurants fail within 5 years of inception because of inadequate business plans, ineffective strategies for changing markets, and a lack of financial capital to achieve profitability, growth, and long-term survivability. The purpose of this multiple case study was to explore the financial strategies that some owners of small business restaurants used to sustain operations for longer than 5 years. The resource-based view was the conceptual framework for this study. Participants in this study consisted of 5 owners of small business restaurants in northern California who implemented successful …


Small Business Owners' Consumer Brand Engagement Strategies In Social Media, Adam M. Hunsicker Jan 2019

Small Business Owners' Consumer Brand Engagement Strategies In Social Media, Adam M. Hunsicker

Walden Dissertations and Doctoral Studies

Since 2004, the economic relevance of small to medium-sized enterprises (SMEs) in the United States has steadily declined while large-scale enterprises' contributions have increased. Large-scale enterprises have maximized opportunities to engage consumers through social media and have created competitive advantages compared to SMEs. The purpose of this multiple case study was to explore the social media consumer brand engagement strategies leaders of SMEs used to positively affect their brands' equity. Relationship marketing and customer relationship management provided the conceptual framework for the study. Data were collected through interviews with 8 craft brewery business owners in the Southeastern United States and …


Capital Financing Strategies Of Small-Scale Contractors In Nigeria, Tony Emeka Anamege Jan 2019

Capital Financing Strategies Of Small-Scale Contractors In Nigeria, Tony Emeka Anamege

Walden Dissertations and Doctoral Studies

Small-scale contractors in Nigeria, as small business owners, face challenges accessing external sources of capital financing. Inadequate sources of working capital is one of the major reasons for poor business performance and failure. A multiple case study approach was used in this study to explore how small-scale contractors obtained capital financing to grow their businesses. The study population included small-scale contractors in the construction industry in Nigeria. Credit rationing model was chosen as the conceptual framework for the study. Semistructured interviews were used to collect data from 5 participants. Data analysis included thematic coding of the data using qualitative data …


Strategies To Sustain A Real Estate Small Business In Postnatural-Disaster Area, Vianka Miranda Jan 2019

Strategies To Sustain A Real Estate Small Business In Postnatural-Disaster Area, Vianka Miranda

Walden Dissertations and Doctoral Studies

Many small real estate business leaders lack effective strategies to resume and sustain operations in a postnatural-disaster environment. This multiple case study investigated strategies that 3 small real estate business leaders in southeastern Louisiana used to resume and sustain operations in the aftermath of a natural disaster. The chaos theory and stakeholder theory were the conceptual frameworks for this study. Data were collected from semistructured interviews, and reviews of business continuity plan documents and member checking. The themes that emerged from data analysis were leaders' strategies relating to business planning and innovation, stakeholder engagement, operations management, and disaster responsiveness. Implications …


Strategies Of Competitive Advantage For Small Businesses In The Service Industry, Lakeshia Marie Gardner Jan 2019

Strategies Of Competitive Advantage For Small Businesses In The Service Industry, Lakeshia Marie Gardner

Walden Dissertations and Doctoral Studies

Small business owners play a leading role in the United States economy by creating jobs. However, small businesses have a high failure rate, with approximately 50% going out of business during the first 5 years. The purpose of this multiple case study was to explore the competitive advantage strategies that owners of small businesses used to sustain their businesses longer than the first 5 years. A sample of 6 small service industry business owners in Houston, TX that have been in business for 5 years or more participated in semistructured interviews. Additional data were collected from company documents and the …


Customer Engagement Strategies Leaders Use To Sustain Small Businesses, John A. Coy Jan 2019

Customer Engagement Strategies Leaders Use To Sustain Small Businesses, John A. Coy

Walden Dissertations and Doctoral Studies

The purpose of this single-case study was to explore strategies small business leaders used to engage the next generation of customers to ensure sustainability for longer than 5 years. The study population included senior leaders from a for-profit company headquartered in the mid-Atlantic region of the United States. Von Bertalanffy's general systems theory (GST) was the conceptual lens used in this study. Data were collected via semistructured interviews with 3 leaders of the organization. Participants for this doctoral study were members occupying leadership roles in a small, family-owned, for-profit business. Member checking was incorporated to help ensure accuracy, consistency, and …