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Business Success Strategies For Military Veteran Small Business Owners, Traci De-Shay Leonard

Walden Dissertations and Doctoral Studies

Some military veteran small business owners lack strategies for sustaining their business beyond 5 years. Military veteran small business owners are concerned with survivability as it ensures sustained employment opportunities for veteran small business owners and their employees and increases local community tax revenue for citizens. Grounded in the organizational learning theory, the purpose of this qualitative multiple case study was to explore strategies military veteran small business owners use to sustain their business beyond 5 years. The participants comprised three military veteran small business owners in Central Texas who sustained their businesses for over 5 years. Data were collected …