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Social Media: Are You Addicted? Examining The Role Of Social Media Platforms On Life Satisfaction, Personality And Generation, Alexzander Ponce Jan 2023

Social Media: Are You Addicted? Examining The Role Of Social Media Platforms On Life Satisfaction, Personality And Generation, Alexzander Ponce

University of the Pacific Theses and Dissertations

The rise of social media has led to an increase in social media use and social media addiction. Research has found that social media addiction is influenced by various factors, and this study looks to examine the relation between social media addiction and users' life satisfaction, personality type and age group; and whether the type of social media platform moderates this relationship. This study dispersed survey questionnaires and conducted an ANCOVA to analyze the results. Results found that life satisfaction and social media addiction are negatively related, but the negative relation is larger for Twitter users. Results also found a …


Teaching College Athletes Social Media Appropriateness, Christina Murray Jan 2021

Teaching College Athletes Social Media Appropriateness, Christina Murray

University of the Pacific Theses and Dissertations

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that …