Digital Commons Network^™

The Application Of Memes On English Learners' Idiomatics And Motivation, Fatima Azzahraa Raafat

USF Tampa Graduate Theses and Dissertations

Students nowadays live in a visually rich world where they continually generate meaning and knowledge through images (Romero & Bobkina, 2017). To satisfy two technology-savvy generations, the Millennial and Generation Z, field practitioners had to generate multimodal environments that include written text, visual images, and design elements from various viewpoints. An effective pedagogy of idiomatics can support second language acquisition (SLA) and idiomatic competence development, that is, idiomatic language and figurative language study (Liontas, 2021, p. 3, 32). Idiomatics should be incorporated into educational programs for SL learners as early in their education as possible (Liontas, 2008). For my study, …

An Object For Sexual Pleasure: Does Viewing Sexualized Media Predict Increases In Self And Partner Objectification Impacting Feelings Of Sexual And Romantic Closeness?, Kaitlyn Ligman

USF Tampa Graduate Theses and Dissertations

Exposure to sexually objectifying media has been linked to the objectification of the self and of one’s romantic partner (e.g., partner-objectification); yet the implications of this for romantic relationships have remained relatively unexamined. There is, however, reason to suspect that exposure to sexually objectifying media and engaging in objectification may have implications for romantic couples. When a woman frequently monitors her appearance this may undermine her ability to sexually connect with her partner and when a man views his partner as an object for sexual pleasure it may impede his ability to develop intimate feelings of relational closeness to his …

The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith

USF Tampa Graduate Theses and Dissertations

How close an individual identifies with their race or ethnicity can affect how individuals behave as political actors. Racial identity can affect how individuals express their political beliefs on social media sites or participate in political activities. However, does political expression on social media, particularly Facebook and Twitter, affect levels of political participation? The purpose of the project is to examine the relationship between racial and ethnic identity, online political expression, and political participation among the three largest racial and ethnic groups in the United States. Specifically, this project aims to answer whether online political expression mediates the relationship between …

Ethnic-Racial Minoritized Adolescents’ Perceptions Of Cyberhate, School Connectedness, Ethnic-Racial Identity, And Life Satisfaction, Alexis Taylor

USF Tampa Graduate Theses and Dissertations

Exposure to cyberhate has become an increasing trend across social media, with approximately 64% of adolescents reporting that they have seen hate speech (Common Sense, 2018). While social media is used to connect with others via likes, posts, and shares, it also allows for hateful content to spread quickly. Cyberhate is the intentional aggression or threat towards an individual or group based on their societal group association, such as race, ethnicity, gender, sexual orientation, and religion (Wachs et al., 2020). Ethnic-racial minoritized adolescents who experience cyberhate as racial discrimination may be at increased risk of maladaptive psychosocial adjustment (Sellers et …

Elements Of Instagram Influencer Posts That Drive Follower Engagement, Yishan Li

USF Tampa Graduate Theses and Dissertations

Influencers are now becoming more popular on social media as a way for brands to promote products and services. The relationship between influencers’ post content and follower engagement deserves more attention. Through a content analysis, this research examines how influencer posts drive follower engagement. The results showed that emojis, campaign hashtags, frequency, and sponsored tags had a significant relationship with follower engagement. The present study sheds light on future research to explore other content variables of influencers’ posts.

Presenting Selves And Interpreting Culture: An Ethnography Of Chinese International Tourism In The United States, Fangheyue Ma

USF Tampa Graduate Theses and Dissertations

I situate my dissertation research within cultural sociology, specifically the cultural phenomenon of international tourism, and social psychology, particularly the subfields of identity, interaction, and emotion. I conducted a qualitative study of participants in international package tourism and individual travelers, more specifically, Chinese tourists who travel to the United States. Main topics of exploration included tourists’ experience of their trips and package tours, how they interpreted American culture and compared it to their own, how they constructed and performed identities both as tourists and as Chinese nationals, their emotional experiences and how they made sense of an environment that they …

The Threat Of Virality: Digital Outrage Combats The Spread Of Opposing Ideas, Curtis Puryear

USF Tampa Graduate Theses and Dissertations

The prevailing stage for conversations about politics and morality has shifted from private and face-to-face to public and digital. Moreover, the digital landscape itself changed considerably in the past decade. The era of static webpages has been replaced by dynamic social networks where ideas and reactions to events spread rapidly. With every comment we, or a political adversary makes, numbers quantifying social approval tick up or down. Instead of holding digitized versions of one-on-one conversations, we argue in front of audiences who throw digital “points” at and accelerate the spread of the winning side’s ideas. I argue this subjectively raises …

Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez

USF Tampa Graduate Theses and Dissertations

Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …

Relationship Management Communications By Nhl Teams On Twitter, Kelsey M. Baker

USF Tampa Graduate Theses and Dissertations

The sports industry is massive, bolstered by its relationship with media. A recent development in the sport industry is the advent of social media, which offers the potential for two-way communication between sports organizations and their relevant stakeholders. Relationship management theory helps cultivate an understanding of social media as a vehicle for value creation for an organization and its stakeholders. This thesis is a content analysis of relationship communications strategies on Twitter using the accounts of five National Hockey League teams.

This study builds upon existing literature by identifying stakeholder groups targeted on Twitter by NHL teams, defining subcategories in …

Right-Wing, Nationalist Discourses And Counter-Discourses On Twitter During The European Migrant Crisis, Ramona Kreis

USF Tampa Graduate Theses and Dissertations

This study examines right-wing, nationalist-conservative discourses on Twitter. Specifically, this study explores the features of right-wing discourses and counter-discourses in the context of the European migrant crisis in 2015 and the terrorist attack in Berlin, Germany, in 2016. Informed by critical discourse analysis and multimodal discourse analysis, the analysis focuses on discursive strategies and semiotic and multimodal resources found in tweets that either endorse or challenge anti-refugee stances during the aforementioned time frames. Additionally, this study explores to what extent the platform-specific technological affordances facilitate dialogic interaction between users who express right-wing opinions and users who challenge right-wing discourses.

The …

Social Media Deployment In A Business To Business Environment: Theory And Practice., Loran Jarrett

USF Tampa Graduate Theses and Dissertations

Social media is increasingly being used by business-to-business (B2B) firms to engage with their customers as they seek to maintain and grow their relationship with their customers. In my dissertation, I examine what communication objectives B2B firms seek to achieve via social media at different stages of the relationship cycle (exploration, expansion, maturity). I then use a panel of social media experts to evaluate the social media efforts of these firms to determine how well these firms achieve their social media objectives. I then contrast how the social media communication objectives of these firms at different stages of the relationship …

Newsroom Narratives And Newsroom Solutions: Local Print Media In The Digital Age, John Pendygraft

USF Tampa Graduate Theses and Dissertations

This thesis seeks solutions to vexing problems facing media institutions today by exploring media narratives n the context of established anthropological theory. It is based in one local newsroom, the Tampa Bay Times, where I have worked for 22 years. The ethnography is a personal journey that draws on those decades of newsroom experience, social science theory, participant observation, interviews with journalists, and personal reflections. It examines dangerous historic periods of social dehumanization to put the political nature of today’s local print media crisis in context, and concludes that the greatest modern challenges to legacy journalism’s broken business model …

The Influence Of Instagram Selfies On Female Millennials’ Appearance Satisfaction, Diliara Bagautdinova

USF Tampa Graduate Theses and Dissertations

Scholars have proved negative effects of social network sites on women’s body image caused by social comparison processes. However, only a few studies have examined the effects of Instagram on women’s appearance satisfaction and no selfies were taken into consideration in regard to that issue. The purpose of this research was to examine the social comparison theory through the lens of Instagram selfies and determine the effects of selfies on women’s appearance satisfaction. In-depth interviews with 26 female millennials, ages 18 to 32, reveal the re-defined standard of an ideal body image, shifting away from being skinny to becoming fit, …

Language Educators’ Perceptions Of Their Use Of Social Media For Pedagogical Purposes, Alessandro Cesarano

USF Tampa Graduate Theses and Dissertations

Technology has changed the way we communicate, teach, and learn. Today’s generation of college students has never known what it is like to be without a cell phone or a computer. Social media is an integral part of their lives. As technology evolves, so do students’ expectations for a learning experience. This experience goes beyond the traditional classroom boundaries’ constrains. Understanding how to take advantage of the pedagogical potential of new technologies is therefore essential for language educators. Broadly speaking, there is much discussion about the integration of social media in language education. However, little is known about how these …

Terf Wars: Narrative Productions Of Gender And Essentialism In Radical-Feminist (Cyber)Spaces, Jennifer Earles

USF Tampa Graduate Theses and Dissertations

This dissertation concerns how activists preserve particular feminisms in everyday life, particularly in this postmodern moment as advances in technology create virtual spaces, as feminism experiences generational shifts, and as notions about gender and bodies influence the discursive and political construction of contemporary activism and communities. The particular feminists at the center of this study are self-described radical feminists. While original theories allowed members to question the essentialism of bodies (i.e., sex class), this study focuses on the movement trajectory in which members critique how people assigned male at birth learn masculinity as inextricably tied to the oppression of women …

The Applicability Of Criminology To Terrorism Studies: An Exploratory Study Of Isis Supporters In The United States, Amanda Marie Sharp Parker

USF Tampa Graduate Theses and Dissertations

In the years following the 11 September 2001 attacks, research in the area of terrorism expanded exponentially. However, the changing nature of terrorism and lack of available data make it a difficult topic for criminologists to study; as academics we do not have access to the governmental data and data that is publicly available is often restricted due to the sensitive nature of national security issues. As first hand data is not available, an alternate data source, court records, may provide insight to the profile of current terrorists/terrorist supporters in the United States. Using court data from 71 cases of …

A New Materialist Approach To Visual Rhetoric In Photoshopbattles, Jonathan Paul Ray

USF Tampa Graduate Theses and Dissertations

The purpose of this project is to examine the visual rhetoric of one online community. Drawing heavily from the work of Laurie Gries (2015), I track the evolution of an image as it circulates through a forum of photo manipulators in the group “PhotoShopBattles.” While Gries’ work traced the evolution of the iconic Obama Hope poster and its iterations in various media, this project restricts its observations to the images posted to one webpage, focusing on one evolutionary chain. By narrowing the focus to one internet forum page that evolved over the course of one week, we can observe linear …

The Cultivation Of Eating Disorders Through Instagram, Kendall O'Brien

USF Tampa Graduate Theses and Dissertations

A profusion of research has been dedicated to the effects of new media on body image. In an attempt to explain the inflation of eating disorders, several researchers have turned to the cultivation theory, postulating that increased interaction with these medias will lead to internalizations of the messages they disseminate. The over presence of extremely thin models and actresses can create a new reality for media users, who begin to equate thinness with beauty, power, femininity and happiness. While an abundance of research has delved into the impact of this thin ideal through television and magazines, the Internet as a …

Speaking Their Language: Textisms In Today's Communication, Adam Lloyd Drum

USF Tampa Graduate Theses and Dissertations

This study is an exploratory look into the use of text-based slang, or textisms, in modern communication. People use textisms in multiple media of communication, whether it is in text messages, emails, and various types of social media. This study asked a focus group about their uses and gratifications from textisms. The focus group delved into their appreciations as both users and receivers. Participants reflected on their personal experience and preferences with textisms for their personal communications as well as their opinion for various types of businesses using them in their larger message design efforts.

The participants were comprised of …

Social Media Use During The College Transition, Kevin J. Yurasek

USF Tampa Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …

When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood

USF Tampa Graduate Theses and Dissertations

This thesis is a textual analysis of stories in online celebrity news articles about celebrity women and their use of Twitter. It adds to the burgeoning discussion about gendered and racialized bodies online using scholarship from critical feminist, surveillance, and digital media studies. Throughout, my work attends to notions of authenticity and surveillance, examining how what I term a "call to authenticity"--the use of technologies of self-surveillance to verify "authentic" displays of the self--serves to animate contradictory post-feminist paradigms of femininity which function together to discipline and subjugate femininity. I ask: How do post-feminist questions of empowerment and responsibility become …

Facebook Users' Feedback Of Restaurants: Does It Affect Other Users?, Lauren Rose Webber

USF Tampa Graduate Theses and Dissertations

Due to the popularity of social media and an increase in the engagement of social care, traditional word-of-mouth communications has been replaced by electronic word-of-mouth (e-WOM). Facebook, the most popular website in the United States, is home to nearly 18 million brand or business pages and may be accessed by social media-users aiming to engage in social care, which is customer service via social media. Extending existing research, this study employed in-depth interviews to determine whether or not social media-users are affected by the feedback of other users on restaurants' Facebook pages. The results of this study suggest that Facebook …

Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …

Gatekeeping And Citizen Journalism: A Qualitative Examination Of Participatory Newsgathering, Amani Channel

USF Tampa Graduate Theses and Dissertations

For nearly sixty years, scholars have studied how information is selected, vetted, and shared by news organizations. The process, known as gatekeeping, is an enduring mass communications theory that describes the process by which news is gathered and filtered to audiences. It has been suggested, however, that in the wake of online communications the traditional function of media gatekeeping is changing.

The infusion of citizen-gathered media into news programming is resulting in what some call a paradigm shift. As mainstream news outlets adopt and encourage public participation, it is important that researchers have a greater understanding of the theoretical implications …