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Redneckaissance: Honey Boo Boo, Tumblr, And The Stereotype Of Poor White Trash, Ashley F. Miller Dec 2015

Redneckaissance: Honey Boo Boo, Tumblr, And The Stereotype Of Poor White Trash, Ashley F. Miller

Theses and Dissertations

Tumblr is an understudied social media site with a young, progressive, and queer user base of content creators. This study examines Tumblr posts about Here Comes Honey Boo Boo to understand the nature of Tumblr and the way a convergent culture that includes non-viewers negotiates a television show dependent on stereotypes. Discourses around authenticity, LGBTQ issues, and body acceptance resist the negative white trash connotations of the show, but this resistance is embedded in stereotypes around race, class, gender, sexuality, and geography. The result is a continuum in which users negotiate what the show means in how they use that …


Testing Local Municipality Hiring Procedures And Local Forms Of Government: Are Search Engines And Social Media Sites Used To Collect Supplemental Information About Applicants?, Joseph Wayne Denton Dec 2015

Testing Local Municipality Hiring Procedures And Local Forms Of Government: Are Search Engines And Social Media Sites Used To Collect Supplemental Information About Applicants?, Joseph Wayne Denton

Theses and Dissertations

The relationship between the government and the governed is transforming into a digital collaboration of operations. The level of intensity for this collaboration between government and citizens have fallen behind that of the private sector. Web 2.0 tools, otherwise known as social media, internet search engines, and e-Government are now a stimulant for citizens to become informed about their government actions and to also interact with government in order to provide input to elected officials and appointed officials from citizens to the government concerning public policy making and other public concerns. This research seeks to examine the question of whether …


A Page Of Her Own: How Women Navigate The Public And Private Facets Of Blogging, Emily Marie Flinders Dec 2015

A Page Of Her Own: How Women Navigate The Public And Private Facets Of Blogging, Emily Marie Flinders

Theses and Dissertations

This paper explores the complexity of the texts women create through blogging and their inherent value. I seek to explore how the mothers who blog are constructing online identities for their family units and family members in this space and how those constructions affect and inform the mothers' construction of their personal identities online. I analyze how perceptions of gender norms and practices of gender performance may affect and inform the identities thus constructed, and further complicate the liminal nature of blogging spaces. I begin with the sociological framework of Erving Goffman, which is commonly used to deconstruct identity performance …


Spotting The Self-Monitor: Accuracy In Self-Monitoring Based On Facebook Profiles, Elizabeth Danielle Ramirez Jun 2015

Spotting The Self-Monitor: Accuracy In Self-Monitoring Based On Facebook Profiles, Elizabeth Danielle Ramirez

Theses and Dissertations

Past studies have examined the relationship between social network usage and certain personality traits. For instance, correlations have been found between Facebook usage and personality aspects such as narcissism, shyness, and interdependence. However, previous research has only looked at self-ratings and researcher coding of such personality traits in order to look at these relationships. Furthermore, few studies have examined how accurately individuals are perceived or how accurately they present themselves using Facebook profiles. The current study examined the relationship between self-ratings and perceiver ratings of self-monitoring and likability. In the first phase of the study, a self-rating scale was used …


Testing The Pub Principle: A Look At Push And Pull Communication On Facebook, Tyler Grant Page Jun 2015

Testing The Pub Principle: A Look At Push And Pull Communication On Facebook, Tyler Grant Page

Theses and Dissertations

This research tests the value of push and pull communication on Facebook in the first effort to test the validity of the Pub Principle and Social Intrusion Theory. This theory explains how audiences engage in a tug-of-war with commercial forces during mass communication and that commercial messaging is ultimately dependent upon the acceptance or rejection of its intended audience. The pub principle explains that social media is unlike traditional mass media and that the rules commercial forces must play by are different than for other mass media. Using a mixed-method approach, this research confirms the validity of this principle and …


#Doineedsocialmedia: Social Media In Local Political Elections, Brittany K. Karzen Jun 2015

#Doineedsocialmedia: Social Media In Local Political Elections, Brittany K. Karzen

Theses and Dissertations

More research is needed to be able to fully understand the role that social media plays in elections, specifically in local elections. Candidates need to understand how it works and how they can effectively use this new communication medium. By exploring Diffusion of Innovation Theory, Social Information Processing Theory, and the Two-Way Symmetrical Model of communications this study sought to answer one overarching question: how should a candidate employ social media in a local election? This qualitative, single case study explores the 2014 recall and general election in Yorba Linda, California. Councilman Tom Lindsey and candidate Matt Palmer are the …


Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash May 2015

Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash

Theses and Dissertations

This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with …


New Mothers And Social Media: The Effects Of Social Media Consumption And Production On Social Support And Parental Stress, Rachel Clawson Nielsen Mar 2015

New Mothers And Social Media: The Effects Of Social Media Consumption And Production On Social Support And Parental Stress, Rachel Clawson Nielsen

Theses and Dissertations

The restructuring of roles, responsibilities, and relationships that occurs during the transition to parenthood brings both rewards and challenges to first-time mothers (Bartholomew, Schoppe-Sullivan, Glassman, Dush, & Sullivan, 2012; Horowitz & Damato, 1999) and is often characterized as a time of parental stress (Crnic & Low, 2002; Deater-Deckard, 1998; Leigh & Milgrom, 2008). To effectively manage this stress, first-time mothers must feel a sense of social support (Crnic, Greenberg, Ragozin, Robinson, & Basham, 1983; Cutrona, 1984; Gao, Chan, & Mao, 2009; McDaniel, Coyne, Holmes, 2012; Nakagawa, Teti, & Lamb, 1992). In today's technology-driven era, this essential sense of support may …


Use Of Social Media By Governments To Enhance Online Civic Engagement: The Case Of Egypt, Ayman H. Elsherbiny Feb 2015

Use Of Social Media By Governments To Enhance Online Civic Engagement: The Case Of Egypt, Ayman H. Elsherbiny

Theses and Dissertations

This research examines the extent to which the use of social media by the Egyptian government in its communication with the public enhances online civic engagement. Its importance lies in the fact that several studies highlighted the benefits of the utilization of social media by governments in engaging with the public. This thesis defines civic engagement as the involvement of citizens in online activities that seek to address public issues through the social media platforms of the Egyptian government. It focuses on the five types of online civic engagement behavior as described by Denning (2001), i.e. collection of information, publication …