Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Entire DC Network
A Cross-Cultural Comparison Of Perceptions By Public Relations Practitioners In The United States And Germany, Leila Schmidt
A Cross-Cultural Comparison Of Perceptions By Public Relations Practitioners In The United States And Germany, Leila Schmidt
Theses and Dissertations
In our globalized world, becoming aware of the interdependence between public relations and culture becomes more and more important. This cross-cultural study combines an emic and etic approach to explore how PR practitioners in two individualistic countries, the United States of America and Germany, experience and perceive the impact of culture on their practice, specifically the development of campaigns. To understand the broader image, the study incorporates Hofstede’s (2009) cultural dimensions; to examine similarities and differences in terms of cultural nuances, the study relates to Spitzberg’s (2015) intercultural communication competence. The participants consisted of sixteen male and female PR practitioners …
Good Game Well Played: An Esports Documentary, Gabriella Clare Devia-Allen
Good Game Well Played: An Esports Documentary, Gabriella Clare Devia-Allen
Theses and Dissertations
This film explores the operations and cultural practices of the esports community with an emphasis on Twitch as the dominant community platform. Explored sub-communities include Counter-Strike: Global Offensive, Duelyst, and League of Legends. A focus on Duelyst allows us to explore the characteristics of an accessible esports culture while also referencing League of Legends and Counter-Strike: Global Offensive offers an objective look at two of the industry’s most developed esports scenes. This documentary tracks the production of broadcast content, the lifestyles of professional players, and the narratives of the industry’s most involved employees. In doing so, the research draws conclusions …
Beyond The Millennium Development Goals: An Evaluation Of The War On Hiv / Aids In Kenya, Robert G. Nyaga
Beyond The Millennium Development Goals: An Evaluation Of The War On Hiv / Aids In Kenya, Robert G. Nyaga
Theses and Dissertations
HIV/AIDS remains a threat to Kenya and other developing nations. This thesis aimed at assessing the HIV/AIDS situation in Kenya by examining the knowledge of Kenyans towards infection and spread HIV/AIDS, attitudes towards people living with HIV/AIDS, involvement of community opinion leaders in the HIV/AIDS campaigns, sharing of HIV/AIDS information, and government efforts to control HIV/AIDS. A sample of Kenyans (N= 103) was surveyed and asked to respond to several scales assessing each of the above items. Quantitative and qualitative methods reveal the knowledge and attitudes portrayed by Kenyans and show that, although much has been achieved, there is need …
Gettin' Weird Together: The Performance Of Identity And Community Through Cultural Artifacts Of Electronic Dance Music Culture, Andrew Matthew Wagner
Gettin' Weird Together: The Performance Of Identity And Community Through Cultural Artifacts Of Electronic Dance Music Culture, Andrew Matthew Wagner
Theses and Dissertations
The growing popularity of Electronic Dance Music (EDM) on nearly every continent has given rise to the transition of EDM music from underground raves to large scale, multiple-day music festivals. Attendance at EDM events, whether at concerts or festivals, is primarily dominated by today's youth generation. The number of youth attending these events continues to grow as elements of EDM are being mixed into other mainstream music genres. This increase in the popularity of EDM has been an area of research interest in the past decades for a variety of disciplines, such as psychology, sociology, marketing, and tourism. The present …