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“Take Those Old Records Off The Shelf” A Uses & Gratifications Study Of Different Music Platforms, Emily Hawk
“Take Those Old Records Off The Shelf” A Uses & Gratifications Study Of Different Music Platforms, Emily Hawk
Theses
The platforms people use to listen to music have evolved rapidly in the last fifty years. Digital streaming and digital downloads are the most popular platforms to consume music, but physical platforms like CDs and vinyl are still common or, in the case of vinyl, even growing in use. This study investigated the needs being met and the reasons behind listening to music on these different platforms. This study also compared the differences in gratifications sought between physical music platforms and non-physical music platforms. A survey shared via email, Facebook, LinkedIn, and Instagram, as well as via Amazon’s Mechanical Turk …