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The Miss America Pageant's Influence On The Self-Construction Of Its 1985 Contestants, Debra Deitering Maddox
The Miss America Pageant's Influence On The Self-Construction Of Its 1985 Contestants, Debra Deitering Maddox
Student Work
The author was a contestant in the 1985 Miss America Pageant, choosing to research how participants of that event made sense of their participation and how that participation affected their construction of themselves. Eleven state representatives were interviewed, including the winning Miss America and her 2nd and 4th runners-up. Interviewees were chosen upon consideration of region represented and final placement. This qualitative study utilized a semi-structured style of interviewing and protocol of 15 questions. Contestants’ narratives were analyzed within the frameworks of objectification theory and patriarchy. Results indicated that making sense of the Miss America experience could be a lengthy …
Effects Of Limited Offers In Radio Advertising Copy, Andrea R. Schmidt
Effects Of Limited Offers In Radio Advertising Copy, Andrea R. Schmidt
Student Work
The purpose of this study was to utilize copy testing to focus on the persuasiveness of radio advertising. The persuasive effects of radio advertising have not been widely studied. This study utilized copy testing to determine the effects of a limited offer in a radio advertisement by examining persuasion, intention to act, and memorability through recall. Using past research such as Miller and Marks' "Mental Imagery and Sound Effects in Radio Commercials" (Miller & Marks, 1992) five questions were raised regarding the persuasive effects of a limited offer in radio advertising copy. Subjects were 80 undergraduate communication students. Half the …