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The Marketing Trends Of Ski Resorts In The Wake Of Climate Change, J.J. Mulvey
The Marketing Trends Of Ski Resorts In The Wake Of Climate Change, J.J. Mulvey
Sport Management Undergraduate
The purpose of this paper was to examine what products ski resorts offered and to what degree they were marketed. The ski resort industry, as a whole, has been strongly affected by climate change (Dyer & Mote, 2006). Snow coverage has significantly decreased, especially in areas such as the Rocky Mountains and Midwest United States (Pickering, 2006). Resorts have been forced to adapt to the changing landscape of the industry by product diversification. Increases in summer activities lessened the risk of winter months failing (Sorensen, 2016). Understanding how resorts have been adapting to these changes is important for the health …