Digital Commons Network^™

Sacrificial Bodies And Hegemonic Femininity: The Creation Of The Heroine In The Twilight, The Hunger Games, & Divergent Series, Tiffany R. Boyles

Senior Theses

Within this thesis, I analyze The Twilight Saga, The Hunger Games Trilogy, and The Divergent Trilogy and how the portrayal and treatment of the protagonists’ bodies within these texts uphold tenets of white, hegemonic femininity. I discuss first how their bodies are feminized, in part by their whiteness and smallness, but also through the comparison to the bodies of male characters. While the men are strong and physically capable, the protagonists are weak and physically incapable. As a result, the protagonists cannot act in the way a traditional hero might, using offensive action for self-preservation. Instead, the protagonists …

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

The Dominance Of Masculinity: How The Expectation Of Stereotypical Gender Role Performance Undermines The Productivity Of Gay Men Working In Public Accounting Firms, Joshua Leinheiser

Senior Theses

Discrimination against LGBTQ employees in business settings has been shown to be a problem and negatively affects these employees’ productivity and well-being. In particular, discrimination against gay and other queer men often stems from the view that homosexuality is emasculating and conflicts with traditional expectations of male gender performance. This is seen as undesirable in business since traditional masculinity is seen as useful due to its association with competitiveness and control.

The purpose of this study is to determine whether this paradigm extends to the workplaces of public accounting firms. A survey containing questions about gender, sexuality, gender expression, experiences …