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5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui
5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui
Research Collection Lee Kong Chian School Of Business
Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.
Rebuilding Global Supply Chains From The Ground Up, Victor Fung, Chin Tiong Tan
Rebuilding Global Supply Chains From The Ground Up, Victor Fung, Chin Tiong Tan
Research Collection Lee Kong Chian School Of Business
Dr Victor Fung, Group Chairman of the Fung Group, talks about how technological changes, geopolitical shifts, and Covid-19 are threatening to turn global supply chains upside down, in this interview with Tan Chin Tiong.
Scaling Big In India: Leveraging Behavioral Science To Help Feed Millions, Gita V. Johar, Shilpa Madan, K. Ganesh
Scaling Big In India: Leveraging Behavioral Science To Help Feed Millions, Gita V. Johar, Shilpa Madan, K. Ganesh
Research Collection Lee Kong Chian School Of Business
A look at how a community kitchen initiative in India used insights from behavioral science to rapidly scale its services, delivering 4.5 million meals to homeless migrant workers even as the country instituted the world’s largest lockdown to combat COVID-19.
Dealing With Global Supply Chain Breaks, Shantanu Bhattacharya
Dealing With Global Supply Chain Breaks, Shantanu Bhattacharya
Research Collection Lee Kong Chian School Of Business
Businesses need to adopt appropriate strategies to deal with the unprecedented impact of Covid-19 on global supply chains.
Go Big With Economic Push To Fight Covid-19, David Fernandez
Go Big With Economic Push To Fight Covid-19, David Fernandez
Research Collection Lee Kong Chian School Of Business
Economic policymakers need to focus on taking bold and immediate action in order to tackle the pandemic crisis.