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Does Being An Expert Make You More Negative? An Investigation Of Subjective Expertise And Electronic Word-Of-Mouth Communication, Jiangmeng Liu
Does Being An Expert Make You More Negative? An Investigation Of Subjective Expertise And Electronic Word-Of-Mouth Communication, Jiangmeng Liu
Open Access Dissertations
This dissertation is aimed at filling a gap in electronic word-of-mouth (eWOM) literature by examining how communicator’s subjective expertise impacts generation of eWOM. Based on a review of literature in psychology, marketing, consumer research, and communication, four underlying mechanisms (sense of power, dogmatic cognition style, hubristic pride, and emotions) were proposed to explain the effect of subjective expertise. Two distinctive features of eWOM platforms were incorporated into the study as potential moderators: anonymity and audience size of the review platform. Based on prior literature, this study proposed 14 hypotheses in total and 2 research questions. Two empirical studies were conducted. …
The Embodied Experience Of Pain: A Phenomenological Study Of Pain In Adults Diagnosed With And Treated For Cancer, Liza Hayes Mathias
The Embodied Experience Of Pain: A Phenomenological Study Of Pain In Adults Diagnosed With And Treated For Cancer, Liza Hayes Mathias
Open Access Dissertations
The main goal of this dissertation project was to understand and explain the meaning of pain for adults who are diagnosed with and treated for cancer. Cancer diagnoses generate different responses and multiple life disturbances in most participants. In this context, the search for meaning of these experiences is fundamental, particularly understanding both physical and emotional pain. In order to comprehend how people diagnosed with and treated for cancer experience their pain, I used a phenomenological approach to interview 15 adults (13 women and 2 men) with a variety of cancer diagnoses. Although I approached these interviews as conversations, I …