Digital Commons Network^™

A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise

Masters Theses

The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.

Barn Again: A Case Study Of Congregational Reformation As Expressed Through The Rhetoric Of Church Architecture, Karen Elizabeth Burch

Masters Theses

Understanding the way in which church architecture functions rhetorically to communicate identity formation, monumentality, and meaning was the focus of this study.

Ronald C. Arnett's interpersonal praxis is used as a starting point to understand how the architectural rhetoric of reformation happens. It includes the integration of three concepts: faith narrative, or worldview; historicality, the presence of history in a place; and metaphor, or symbol. I argue that it is through an understanding of an integration of these terms as applied to visual communication that architectural communication can be understood.

Sonja Foss's schema for the evaluation of visual imagery was …