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Master's Theses

1991

Qualitative information gathering

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Minority And Majority Student Group Perceptions Of Preferred Change Within A University Setting, John G. Bradberry Aug 1991

Minority And Majority Student Group Perceptions Of Preferred Change Within A University Setting, John G. Bradberry

Master's Theses

The present study tested the usefulness of a non -traditional method of gathering and structuring qualitative data regarding minority and majority group perceptions of a shared organizational environment. The goal of the method was to minimize the investigator's direct control over the information gathering process, thereby accurately capturing the subjective realities of the groups without relying on a single, externally imposed standard. An item-sorting methodology and subsequent hierarchical cluster analytic procedures identified two major issues differentiating participant groups: (1) the generation and categorization of ethnic-content items, and (2) levels of emotionality in the generation and rating of items. The present …