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Master's Theses

Theses/Dissertations

2010

Agriculture

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Valley Of Heart's Delight: Orchards To Hard Drives In The San Jose Mercury News, Megan Lynn Alpers Jan 2010

Valley Of Heart's Delight: Orchards To Hard Drives In The San Jose Mercury News, Megan Lynn Alpers

Master's Theses

This research was conducted to explore how the San Jose Mercury News (formerly San Jose Mercury Herald) covered the Santa Clara Valley's transition from an agricultural community known as "The Valley of Heart's Delight" to Silicon Valley, focusing on the changes made in the reporting of farm and ranch news.

The time period surveyed in this thesis is from 1935 to 2000. The purpose was to establish any changes to reporting agricultural news over the years. A social history of agricultural journalism in the San Jose Mercury News over a 65-year period provided insight into how the farming industry was …