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What Do We Know About Mobile Media And Marketing?, John B. Ford
What Do We Know About Mobile Media And Marketing?, John B. Ford
Marketing Faculty Publications
Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have devoted recent years of study to this topic addressed in this issue’s special package, “What We Know about Mobile Media and Marketing.”