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The New Role Of Corporate Social Responsibility In The Digital Age, Isaac Grebisz
The New Role Of Corporate Social Responsibility In The Digital Age, Isaac Grebisz
Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement
In 2018, Nike, Inc. and Colin Kaepernick released the ad “Believe in something. Even if it means sacrificing everything.” Within hours, the ad went viral, angering some while drawing praise from many others. This act marked an inflection point in the conventional wisdom of Corporate Social Responsibility (CSR). Historically, firms steered away from engaging in highly controversial political issues. However, today, as political leadership declines and polarization plagues the government, corporations must change how they behave. Three influencing factors to this new corporate behavior are: 1) the increased value and fragility of a firm's reputation, 2) the increased availability of …