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Extension Agents’ Use And Acceptance Of Social Media: The Case Of The Department Of Agricultural Extension In Bangladesh, Md Karmruzzaman, Ataharul Chowdhury, Annemarie Van Paassen, Wayne Ganpat

Journal of International Agricultural and Extension Education

Information and Communication Technologies (ICTs) have been considered as key driving forces for enabling agricultural development ‒the sector which provides livelihoods for majority ofthepopulation in Bangladesh. The Department of Agricultural Extension (DAE), the largest public sector agricultural extension service provider in Bangladesh, hasrecently enactedanew organizational policy for its staffs to use ICTs such as social media to provide better services. However, there is little or merely anecdotal evidence about how extension agents of DAE have been accepting and using social media for their professional work. Drawing onthetheoretical underpinnings of the Technology Acceptance Model (TAM),thisstudy is a first attempt to investigate …