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Investigating Confusion Between Perceptions Of Relationship Education And Couples Therapy, Brandon K. Burr, J Brooke Kuns, Daniel S. Hubler

Journal of Human Sciences and Extension

Although relationship education (RE) and couples therapy (CT) have similar goals in helping build and sustain healthy couple and family relationships, there remains confusion between the focus and structure of the two services. Literature on the marketing of family programs indicates that the awareness level of the target audience should dictate marketing and recruitment messages. Lack of awareness regarding RE and confusion over the difference between RE and CT most likely affects the decision to attend. In order to inform RE recruitment and marketing approaches, this study investigated overall perceptions of RE, RE awareness, and confusion regarding the difference between …