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The Winning Narrative: The Social Genesis Of Pilgrimage Sites, Stephen F. Haller, Dane Munro Km

International Journal of Religious Tourism and Pilgrimage

While pilgrimage sites may be sparked by historical events, their meaning is created by their accompanying narratives. A pilgrimage site becomes sacred to visitors not merely because of scripture, or supposed religious facts, but also because of social and psychological contexts. It is their winning narrative that supplies meaning and a framework for understanding. Without such narratives, it is conceivable that some pilgrimage sites would not have gained their enduring popularity and international appeal. This article not only describes a few instances of such sites rising to fame, but also the philosophy behind a winning narrative.

The idea that narrative …