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Influence Of Integrated Communications On Increasing The Attractiveness Of Transport Services In Uzbekistan, V. Nazarova

International Finance and Accounting

The article describes the need to strengthen the role of urban public passenger transport as well as the trend of its development in Uzbekistan. The publication also analyses underlying factors that affect the share increase in the overall structure of passenger traffic. The document had placed a special emphasis on marketing drivers; the implementation of integrated marketing campaigns (IMC) for the urban public transport.