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Articles 1 - 8 of 8
Full-Text Articles in Entire DC Network
Understanding The Factors That Influence Tweet Popularity, Kyle A. Jalbert
Understanding The Factors That Influence Tweet Popularity, Kyle A. Jalbert
Honors Theses and Capstones
No abstract provided.
The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio
The Relationship Between Social Media Engagement And Psychological Well-Being In College Students At The University Of New Hampshire, Emily G. D'Antonio
Honors Theses and Capstones
Social media use has increased substantially in recent years, and for the college-aged population, social media is often the leading method of communication. Research indicates this reliance on digital connection could have a negative impact on the health of young adults (Bagroy et al., 2017). The college years are a time of personal growth and defining actions, yet can also be burdened by mental health issues related to stress, anxiety, and depression (Hunt & Eisenberg, 2010). Acknowledging these trends, the current study explores how college students’ specific frequency and intentionality while interacting on social media relates to their psychological well-being. …
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Honors Theses and Capstones
No abstract provided.
President Trump’S Manipulation Of Digital Rhetoric To Maintain His Presidential Status During The 2020 Election, Elena Renee Gregory
President Trump’S Manipulation Of Digital Rhetoric To Maintain His Presidential Status During The 2020 Election, Elena Renee Gregory
Honors Theses and Capstones
Rhetoric is the driving force fueling every persuasive, informative speech or message relayed by an individual or institution. It has had a momentous influence and effect on our world history and the way that events of both positive and detrimental value have unfolded within the timeline of human existence. As society and our world have advanced, so have our discoveries and usage of technology. In order to assimilate to these advancements however, society has inevitably found new ways to integrate everyday actions with the technology that has been created. This unification has brought forth a new wave of technological platforms …
Just Post It: A Critical Discourse Analysis On Nike’S Instagram, Jillian Cataldo
Just Post It: A Critical Discourse Analysis On Nike’S Instagram, Jillian Cataldo
Honors Theses and Capstones
No abstract provided.
It's Not The Serve, But The Return, Marnee J. Dupont
It's Not The Serve, But The Return, Marnee J. Dupont
Honors Theses and Capstones
No abstract provided.
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
Honors Theses and Capstones
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …
Reactions Of Generation Y To Luxury Hotel Twitter Promotions, Katherine M. Woods
Reactions Of Generation Y To Luxury Hotel Twitter Promotions, Katherine M. Woods
Honors Theses and Capstones
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Merriam-Webster, 2013). Social media marketing refers to the process of gaining website traffic or attention through social media sites (Evans, 2008). In today’s society, social media refers mainly to websites including (but not limited to) Facebook, Twitter, LinkedIn, and Google+. The most popular and fastest growing of these social media venues is Twitter. Twitter was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone. Since 2006, almost 200 million users across the globe …