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Sports Celebrity Influence On The Behavioral Intentions Of Generation Z, Kayla M. Farren
Sports Celebrity Influence On The Behavioral Intentions Of Generation Z, Kayla M. Farren
Honors Theses and Capstones
The research is to determine what the effects, if any, professional athlete endorsers or spokespersons have on the generation Z cohort. There is a relative lack of published research that investigated the influence sport celebrity endorsers had on generation Z. This study primarily focused on the exploration of the role sports celebrities play as vicarious role models for members of generation, as well as touched upon whether sports celebrity endorsers affected generation Z’s behavioral intentions. In addition, the influence sports celebrity endorsers had on females in comparison to males was also studied. It was found that sports celebrity spokespersons or …
Labor Migration And Wage Effect On English Players, Matthew D. French
Labor Migration And Wage Effect On English Players, Matthew D. French
Honors Theses and Capstones
No abstract provided.