Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
How Participation In Team V. Individual Sports Affects The Physical Activity Levels Of College Students, Kellie Jackson
How Participation In Team V. Individual Sports Affects The Physical Activity Levels Of College Students, Kellie Jackson
Honors Theses
The present study investigated the association between team and individual sports participation and the physical activity levels of college students at the University of Southern Mississippi. Participants (n=72) responded to the International Physical Activity Questionnaire (IPAQ) to determine their physical activity levels over the duration of one week. Participants also responded to the Participation Motivation Questionnaire (PMQ) to examine the similarities and differences in motivation among current, former, and never athletes. Participants who classified themselves as current and former athletes reported spending more time engaged in physical activity than never athletes. Among current athletes, former athletes, and never athletes, all …
Beyond The Lineup: An Exploration Of Consumer Loyalty At Bonnaroo Music & Arts Festival, Anna Richardson
Beyond The Lineup: An Exploration Of Consumer Loyalty At Bonnaroo Music & Arts Festival, Anna Richardson
Honors Theses
The rise of the Internet and the accelerated technological changes associated with the creation of the Internet have led to a restructuring of business structures in the music industry. These changes in technology coupled with changes in consumer preferences have led to a rise in the popularity and profitability of the live music sector, and specifically music festivals. The market for music festivals is becoming more saturated, and festival organizers are having to find new and distinct ways to differentiate their offerings. In order to maintain competitive positioning in a progressively saturated market, festival organizers must rely on differentiation and …