Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Building A Business: A Close-Knit Relationship Between Marketing & Entrepreneurship, Gabrielle O. Ysteboe
Building A Business: A Close-Knit Relationship Between Marketing & Entrepreneurship, Gabrielle O. Ysteboe
Honors Capstones
This project explores how best to build a knit blanket business with respect to several parameters including market research to determine price point, where to sell the product, with options including Etsy, brick and mortar, larger retail stores, personal website, craft fairs, and pop-up retail locations, and determining the target market and demographics, which will shape the marketing strategy to be used. It shows the ties between the 4 P's of marketing and entrepreneurship. Through surveys and primary research, data was found that allowed for one option for business placement to come out on top. It also allowed for the …
Bridging The Gap Between The Disability Community And Marketers, Amari Richardson
Bridging The Gap Between The Disability Community And Marketers, Amari Richardson
Honors Capstones
People with disabilities have a large amount of buying power, due to their significant collective disposable income. This has resulted in a large untapped market which marketers could target in the future. This study seeks to understand how to people with disabilities would prefer disability inclusive marketing to be executed. One of the research objectives within this study are to understand the importance of disability inclusive marketing when individuals are choosing to purchase from a company. The other objective is to understand what marketing tactics individuals with disabilities prefer. Research method utilized within this study is a Qualtrics survey, which …