Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
A Cross-Cultural Design Pattern: Chinese Modern Design, Feifei Fan
A Cross-Cultural Design Pattern: Chinese Modern Design, Feifei Fan
Graduate Theses, Dissertations, and Problem Reports
Chinese graphic designers are gaining more visibility and earn awards in various international poster competitions, shaping a new visual frontier in Chinese graphic design. These successes are based on their special cross-cultural design principle, which combines Chinese traditional culture with the imported Western modern design theory. In this paper, Modern Chinese design history, development and characteristics are reviewed. Meanwhile, some existing principles are demonstrated and something new is experimented through the series posters design.