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Blending Diverse Community Capability For Regional Development: The Case Of An E-Commerce Initiative For Local Indigenous Artists, Ann Hodgkinson, Helen M. Hasan

Faculty of Commerce - Papers (Archive)

Regional communities often encompass the variety of skills and knowledge needed to take advantage of the Internet in order to open up their products and services to the global market place. They can, however, lack the foresight to identify opportunities to bring this diverse capability together and then manage it to carry out projects to successful outcomes. This paper presents a case where economic and technical expertise from a regional university has joined with exceptional artists, working in a struggling local indigenous community, to conduct a project to develop an e-commerce website both to sell their art-works and to promote …