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Articles 1 - 19 of 19
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Navigating The Kaleidoscope Of Object(Ive)S: A User-Experience Approach To Cultural-Historical Activity Theory, Madeline Bruegger
Navigating The Kaleidoscope Of Object(Ive)S: A User-Experience Approach To Cultural-Historical Activity Theory, Madeline Bruegger
Electronic Theses and Dissertations
Activity Theory, specifically third-generation activity theory also known as Cultural-Historical Activity Theory or CHAT (Engeström, 2001, 2015; Leontiev, 1978, 1981; Vygotsky, 1978) has largely been used as a framework for studying different networks of activity, encountered by subjects who utilize tools or mediating artifacts in order to divide their labor within particular communities. This theoretical and empirical project analyzes a transnational user’s experiences performing their identity on Instagram by answering the research question: How does a user with transnational literacy experiences perform their identity and manage communities through the mediation of particular technologies on Instagram? Using mixed-methods from four data …
Message Framing For Covid-19 Vaccine Uptake: A Content Analysis Of Cdc Facebook Communication, Victoria Amoako
Message Framing For Covid-19 Vaccine Uptake: A Content Analysis Of Cdc Facebook Communication, Victoria Amoako
Electronic Theses and Dissertations
The study examined the frequent frames adopted by the CDC in the communication of the Covid-19 vaccine and how it impacts vaccine uptake through quantitative content analysis. The study builds on the framing theory and elaboration likelihood model. This study’s content collected 327 posts by the CDC on covid-19 vaccinations from December 2020- December 2022. A research randomizer was used to choose 200 posts as the final sample from the data that had been gathered. 122 posts out of the 200 total posts that the randomizer tallied were pertinent to the research questions for the study. It was found that …
Parasocial Relationships In Social Media: A Comparative Study Of Instagram Posts By Celebrities And Micro-Celebrities/Influencers, Taylor Nicole Ackerman
Parasocial Relationships In Social Media: A Comparative Study Of Instagram Posts By Celebrities And Micro-Celebrities/Influencers, Taylor Nicole Ackerman
Electronic Theses and Dissertations
The study compared Instagram posting strategies between celebrities and influencers in terms of subject matter, authenticity, self-disclosure/intimacy, use of sponsored content, and interactions. The method of content analysis was used on a 456-post-sample collected from both celebrity and influencer Instagram posts over the course of one year, i.e. 2019. It found that celebrities and influencers differed in terms of subject matter, authenticity, and intimacy, and influencers tended to be more authentic and self-disclosing than celebrities. Additionally, celebrities and influencers used sponsored content in a similar way, but celebrities’ interactions far outnumbered those of influencers. Both celebrities and influencers posted organic …
Social Media Interaction And Self-Perception In Adolescents And Young Adults With Cancer, Sarah Daniels
Social Media Interaction And Self-Perception In Adolescents And Young Adults With Cancer, Sarah Daniels
Electronic Theses and Dissertations
The unique psychosocial needs of adolescents and young adults (AYA) with cancer are often overlooked or left unmet during treatment (Zebrack, 2011). Self-development is an important task for all AYA, and it is often informed by social interaction (Goffman, 1959). Given that social interaction among AYA occurs in offline and online spaces, the role of social interaction on social media for self-development is curious (Calvin, 2020). But examining this relationship also requires thoughtful attention by researchers to adequately describe the population being studied (Davis et al., 2020). As such, this exploratory sequential mixed methods research study sought to address the …
How Newspapers' Social Media Editors In Bangladesh Use Official Social Media Accounts, Ahmed Shatil Alam
How Newspapers' Social Media Editors In Bangladesh Use Official Social Media Accounts, Ahmed Shatil Alam
Electronic Theses and Dissertations
For the last several years, the newspaper industry in Bangladesh has been using social media for disseminating news and connecting with readers. But the question remains how the social media journalists are using these social media accounts and what roles they perform every day in the newsrooms. This exploratory study sheds light on both issues through the lens of the Gatekeeping Theory. Following interviews with 13 social media journalists who worked for 11 national newspapers in Bangladesh, the study found that the overall traditional gatekeeping roles of these journalists had undergone substantial changes as they were heavily concerned about audience …
The Effect Of Image Repair On Perceived Relationship Satisfaction After Infidelity, Sydney M. Shields
The Effect Of Image Repair On Perceived Relationship Satisfaction After Infidelity, Sydney M. Shields
Electronic Theses and Dissertations
In the wake of infidelity, romantic partners must decide how to move beyond the act of betrayal. Although infidelity can be concealed, sometimes others learn of the infidelity, which may impel a cheater to take steps to repair his or her image. This study examined the use of image repair on social media (Facebook), specifically the tactic of admitting responsibility, in the wake of infidelity. After reading a vignette describing infidelity by the male partner in a heterosexual relationship and viewing a social media post from the cheater, participants answered a series of questions about the couple’s perceived relationship satisfaction. …
The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers
The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers
Electronic Theses and Dissertations
Situational crisis communication theory, also referred to as SCCT, is a central and very well-developed theory in the field of crisis communication. The goal of SCCT is to create a response strategy based on stakeholders’ levels of attributions of responsibility. SCCT states there are two main factors stakeholders take into consideration when attributing responsibility to an organization in crisis: crisis type and performance history. While the previously stated factors are very important, the progressive development of social media is not taken into consideration in this theory, specifically the use of social proof through social media channels. According to the principle …
Complex Personalities: An Original Composition For Virtual Wind Ensemble And An Accompanying Exploration Of The Effects Of The Internet On Music Collaboration And Composition, Chris Kamerling
Electronic Theses and Dissertations
This thesis explores the impact that the internet has had on the esprit de corps of the musical community. As a mechanism for that exploration, it also includes an original composition comprised of three character pieces. The exegesis of the piece will describe the basis of these musical representations and explore the application of the piece as a vehicle for a shared musical experience across the internet. A virtual ensemble was created by crowd-sourcing from social media. Participants played different parts that were combined by computer manipulation into a final product.
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
Electronic Theses and Dissertations
The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …
Fear Of Missing Out, Social Media Abuse, And Parenting Styles, Kylie Richter
Fear Of Missing Out, Social Media Abuse, And Parenting Styles, Kylie Richter
Electronic Theses and Dissertations
With the increasing rise in technology use, particularly engagement in social media, it is important for researchers to gain a better understanding of the usage patterns along with the antecedents and consequences of heavy social media usage. In addition to the rise in social media usage, a new anxiety driven phenomenon is storming the research world, FoMO (Fear of Missing Out). To date, there has been little empirical research on the relationship between social media usage and psychological adjustment. This study aimed to investigate the relationships between FoMO, social media abuse, and parenting styles. It is theorized that because FoMO …
The Motivations And Uses Of Instagram, Rehab Althobaiti
The Motivations And Uses Of Instagram, Rehab Althobaiti
Electronic Theses and Dissertations
Instagram is revolutionary in social media and networking, but little is known about the factors, social or psychological, that motivate users to become constant users on this app. A comprehensive survey was created, 277 college-aged Instagram users responded about their motivation, attitude, purpose, and primary activities regarding Instagram. The results show that Instagram users have five fundamental social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. Results showed that males were different from females in the following areas of using Instagram: create a personal space, interact with a number of people, keep in touch with friends far away, …
Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students, Maria Zoheir Hamdan
Depending On Twitter For Breaking News: A Comparison Between American And Saudi Students, Maria Zoheir Hamdan
Electronic Theses and Dissertations
This thesis aimed to measure the extent of American and Saudi students' dependence on twitter to get breaking news and how they interact with this platform in light of uses and gratifications theory. To investigate the similarities and differences between the two groups, 91 American students and 98 Saudi students participated in an online survey in spring 2018. It concluded that both American and Saudi students depend on twitter to get breaking news, and finding out what is happening is the first motivation to use twitter. While most Saudi students voted for twitter as the most important source to get …
Social Media Adoption Among Small-Market Mississippi Newspapers, William Dejournett
Social Media Adoption Among Small-Market Mississippi Newspapers, William Dejournett
Electronic Theses and Dissertations
This study attempts to examine the attitudes, application and results of Mississippi newspapers’ and others’ use of social media. The goals are to determine the worth of social media to Mississippi newspapers, and to try to identify if there is any anecdotal or other information linking the use of social media to increased readership (print or electronic) and ad sales. Additional goals are to identify if there are any innovative or creative ways newspapers are utilizing social media so that these methods may be employed by other newspapers. The diffusion of innovations theory is an important aspect of this study, …
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
Electronic Theses and Dissertations
This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …
Discreet Only: An Exploration Of Discreet Practices On Grindr In A Mississippi Town, Ian Michael Whalen
Discreet Only: An Exploration Of Discreet Practices On Grindr In A Mississippi Town, Ian Michael Whalen
Electronic Theses and Dissertations
No abstract provided.
Social Media: A Case Of Publicness, Robin Johnson Brooksby Jr.
Social Media: A Case Of Publicness, Robin Johnson Brooksby Jr.
Electronic Theses and Dissertations
Social Media has become one of the most popular ways to communicate and use the Internet. Previous research has shown that Internet use can have both positive and negative effects on users' wellbeing, network quality, and life satisfaction. Further, self-disclosure is greatly increased and facilitated online, resulting in a loss of privacy. The aim of this case study was to provide an understanding of online publicness through an in-depth investigation of three social media users who maintained public profiles with minimal or no privacy settings. Participants included three individuals with publicly accessible blogs, Facebook and Twitter accounts. Results showed that …
Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary
Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary
Electronic Theses and Dissertations
This project is intended to serve as a guidebook for small businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing to use as a foundation for planning online communications. Business owner interviews will also provide various perspectives to small business online marketing. The second is to provide instruction on evaluating existing website data to gain customer insight in planning communications. The third is a network structure for distributing content through …
Comparing Social Media Effects In Brazil Vs. Us: The Shift Of Interpersonal Relationships In The 21st Century, Nilse Furtado-Gilliam
Comparing Social Media Effects In Brazil Vs. Us: The Shift Of Interpersonal Relationships In The 21st Century, Nilse Furtado-Gilliam
Electronic Theses and Dissertations
The internet has changed the way we live. Social media has changed the way we communicate. The purpose of this study is to compare social media uses and gratifications in Brazil versus in the U.S. and test wether a shift in interpersonal communications from an offline setting to a digital one has taken place.Brazil was chosen for comparison because of its highly active online community despite of a very low rate (38%) of internet access by the general population. The U.S.A. was chosen because it is a pioneer user and developer of social media.The method of this study is survey. …
Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan
Bp's Use Of Twitter As A Crisis Communication Tool During The Gulf Oil Spill Crisis Response Phase, Lindsay Ann Jordan
Electronic Theses and Dissertations
On April 20, 2010, British Petroleum's Deepwater Horizon drilling rig located in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. BP launched a major public relations response that targeted its online audience through strategic use of its corporate website, Twitter feed, Facebook page, YouTube channel, and Flickr photostream. This content analysis examines BP's use of Twitter during the crisis response phase of the oil spill. BP tweeted on 1,161 occasions from the time of the explosion to the capping of the well. All tweets during this 13-week period were coded by two separate coders to …