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Consumer Behaviour And Language: A Study Of The Spectators Of The Montreal Canadiens And Montreal Alouettes (Quebec)., Daniel Robert. Sweeney
Consumer Behaviour And Language: A Study Of The Spectators Of The Montreal Canadiens And Montreal Alouettes (Quebec)., Daniel Robert. Sweeney
Electronic Theses and Dissertations
This study was undertaken to investigate whether differences exist between the motivations of English, French, and bilingual-speaking spectators to attend professional sporting events in Montreal, and to examine whether they have different demographic profiles. The researcher also investigated the differences that exist between spectators who attend professional hockey and those who attend professional football games. The Spectator Attendance Questionnaire (SAQ) was developed to study and measure the problem. In all, 581 fans were surveyed from those in attendance at a Montreal Canadiens hockey game (n = 306) and a Montreal Alouettes football contest (n = 275). Subjects were asked to …
An Examination Of The Sources Of Competitive Advantage In The Wenzhou (China) Footwear Industry., Huichong. Li
An Examination Of The Sources Of Competitive Advantage In The Wenzhou (China) Footwear Industry., Huichong. Li
Electronic Theses and Dissertations
The purpose of this thesis is to explore the sources of competitive advantage in the Wenzhou, China footwear industry. China produces 52% of the world's footwear and Wenzhou is its most important production region accounting for 25% of the country's output. In addition Wenzhou's enthusiastic transition to a free market economy is well known in China as the Wenzhou Economic Model. These two facts, the industry's importance and the region's transition toward capitalism, make it an interesting subject for research on competitive advantage. The research begins by applying Michael Porter's framework on the competitive advantage of nations to the case …
Salary Determination In The National Hockey League: The Development Of An Equitable Player Compensation Model., Jess Charles. Dixon
Salary Determination In The National Hockey League: The Development Of An Equitable Player Compensation Model., Jess Charles. Dixon
Electronic Theses and Dissertations
Nowhere else in North America is the performance of an employee so readily visible and so easily measured than in the sport of professional ice hockey (Banister, 1997). "Although the performance of professional athletes may be objectively measured and compared by the vast quantities of statistics compiled by sports analysts, controversy still surrounds whether their individual efforts justify their salaries" (Banister, 1997, p. 47). NHL salaries have become so disparate in recent years that it is quite common for certain 'marquee' players to earn 10--20 times the salary of other players competing on the same team (Banister, 1997). With 50% …