Digital Commons Network^™

Perceived Effectiveness Of Assessments Used In Online Courses In Western North Carolina Community Colleges., Kim Marie Yates

Electronic Theses and Dissertations

The purpose of this study was to determine the most appropriate methods of assessment for online courses. Internet instructors were surveyed and asked which methods of assessment they use in the online courses that they teach and how effective they perceive those methods to be in determining if the learning objectives have been met for the course(s) that they teach online.

The findings of this study indicated that there is a difference between some academic disciplines in relation to the type of assessment methods being used in online courses. There is a difference in perceived effectiveness of assessment methods among …

Internet Advertising: Are We Breaking Ground Or Moving Dirt?, Jaime Marshall

Electronic Theses and Dissertations

Seeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica of a popular music website, participants were exposed to the test banners on the site's homepage. Due to the limited number of click-throughs, the relationship between the independent variables and click-through could not be established. However, …