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Electronic Theses and Dissertations

Communication

2018

Abilene Christian University

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The Rhetoric Of Missions Reporting, Bailey Cate Dec 2018

The Rhetoric Of Missions Reporting, Bailey Cate

Electronic Theses and Dissertations

Missions, especially short-term trips, are becoming more and more controversial. As short-term missionaries interact in the field, they take pictures depicting the poverty, lack of resources, and overall sense of destitution around them. These photos have helped generate income, as many Christians who see the photos as part of updates on mission work they supported come to see themselves in a position of “savior” because they have resources to give to “those in need.” Evangelism is a critical component of Christianity; however, how people evangelize and how they communicate about that evangelism is equally critical. By analyzing both the church …


The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers Dec 2018

The Effects Of Social Proof Through Social Media On Perceptions Of Responsibility, Taylor Powers

Electronic Theses and Dissertations

Situational crisis communication theory, also referred to as SCCT, is a central and very well-developed theory in the field of crisis communication. The goal of SCCT is to create a response strategy based on stakeholders’ levels of attributions of responsibility. SCCT states there are two main factors stakeholders take into consideration when attributing responsibility to an organization in crisis: crisis type and performance history. While the previously stated factors are very important, the progressive development of social media is not taken into consideration in this theory, specifically the use of social proof through social media channels. According to the principle …