Digital Commons Network^™

Designing Narrative-Based Interfaces For Collective Action: A Case Study Using Amazon, Climate Change, And Consumer Behavior, Catherine Parnell

Dartmouth College Undergraduate Theses

Climate change is the most pressing issue facing future generations. Amongst expanses of the population there is a lack of collective action on environmental issues, as there is a large gap between awareness and behavior change. This study suggests persuasive design that utilizes a narrative framing as a solution to reduce barriers to engaging in issues of collective action. Through extensive need-finding studies to understand target users, this thesis uses online-shopping via Amazon as a context for arguing that narrative can support actionable change in behavior. The technical artifact resulting from this research is a developed chrome extension and web …