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Critical Animal And Media Studies: Expanding The Understanding Of Oppression In Communication Research, Nuria Almiron, Matthew Cole, Carrie P. Freeman Mar 2018

Critical Animal And Media Studies: Expanding The Understanding Of Oppression In Communication Research, Nuria Almiron, Matthew Cole, Carrie P. Freeman

Carrie P. Freeman

Critical and communication studies have traditionally neglected the oppression conducted by humans towards other animals. However, our (mis)treatment of other animals is the result of public consent supported by a morally speciesist-anthropocentric system of values. Speciesism or anthroparchy, as much as any other mainstream ideologies, feed the media and at the same time are perpetuated by them. The goal of this paper is to remedy this neglect by introducing the subdiscipline of Critical Animal and Media Studies (CAMS). CAMS takes inspiration both from critical animal studies, which is so far the most consolidated critical field of research in the social …


A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman Jan 2012

A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman

Carrie P. Freeman

Existing public relations ethics literature often proves inadequate when applied to social movement campaigns, considering the special communication challenges activists face as marginalized moral visionaries in a commercial public sphere. The communications of counter-hegemonic movements is distinct enough from corporate, nonprofit, and governmental organizations to warrant its own ethical guidelines. The unique communication guidelines most relevant to social movement organizations include promoting asymmetrical advocacy to a greater extent than is required for more powerful organizations and building flexibility into the TARES principles to privilege social responsibility over respect for audience values in activist campaigns serving as ideological critique.


Giving Voice To The "Voiceless:" Incorporating Nonhuman Animal Perspectives As Journalistic Sources, Carrie Packwood Freeman, Marc Bekoff, Sarah M. Bexell Jan 2012

Giving Voice To The "Voiceless:" Incorporating Nonhuman Animal Perspectives As Journalistic Sources, Carrie Packwood Freeman, Marc Bekoff, Sarah M. Bexell

Carrie P. Freeman

As part of journalism's commitment to truth and justice by providing a diversity of relevant points of view, journalists have an obligation to provide the perspective of nonhuman animals in everyday stories that influence the animals' and our lives. This essay provides justification and guidance on why and how this can be accomplished, recommending that, when writing about nonhuman animals or issues, journalists should: 1) observe, listen to, and communicate with animals and convey this information to audiences via detailed descriptions and audiovisual media, 2) interpret nonhuman animal behavior and communication to provide context and meaning, and 3) incorporate the …


Ethical Analysis Of Petas Holocaust On Your Plate Campaign.Pdf, Carrie P. Freeman Dec 2006

Ethical Analysis Of Petas Holocaust On Your Plate Campaign.Pdf, Carrie P. Freeman

Carrie P. Freeman

Little existing research explores the special ethical challenges most applicable to social movement organizations as they struggle to use persuasive communication campaigns to redefine accepted social practices into social problems. As a case study, this paper evaluates People for the Ethical Treatment of Animals' (PETA) controversial 2003-04 international "Holocaust on Your Plate" vegetarian campaign to determine its strengths and weaknesses from the standpoint of public relations ethics, using TARES principles and ethical theory as a guide. Issues of respect and minimizing harm take center stage. Both speciesist and nonspeciesist perspectives are considered.

Note: this can be cited as a conference …