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The Lifeblood Model: The Power Of Trust In E-Commerce Communication, Miles Clinton Coleman
The Lifeblood Model: The Power Of Trust In E-Commerce Communication, Miles Clinton Coleman
Association of Marketing Theory and Practice Proceedings 2010
Relationship marketing has been established as a valuable approach for use in business to consumer transactions. When utilized in e-commerce environments however, this approach seems to falter in light of the risk and uncertainty components inherent in electronically mediated exchange. The reluctance of a consumer to partake in an exchange with a business causes the possibility of a successful relationship to dwindle. In this paper the lifeblood model is proposed as a means to further understanding the power of trust in mitigating e-commerce communication exchanges. Practical applications of the model are also discussed.
The Psychodynamic Limits Of Fractured Relationships: When Emotional Tensile Strength Is Broken, Mary F. Mobley, Micheal C. Mobley
The Psychodynamic Limits Of Fractured Relationships: When Emotional Tensile Strength Is Broken, Mary F. Mobley, Micheal C. Mobley
Association of Marketing Theory and Practice Proceedings 2010
The Special Session will address factors that lead to the disintegration of once strong partnerships and alliances and outline the psychodynamic limits that lead to fractured relationships. Behavioral constructs employed in a psychiatric medicine setting will be discussed relative to their heuristic value in strategic relationship management setting. Further, the concept of emotional tensile strength will be explored.
Customer Compliance Through Automated Marketing In Higher Education Practice, Edward Kasabov
Customer Compliance Through Automated Marketing In Higher Education Practice, Edward Kasabov
Association of Marketing Theory and Practice Proceedings 2010
The Marketing Concept, Relationship Marketing Concept, and associated conceptions of customer orientation and customer centricity have been imported into pedagogy. Using empirical findings about Customer Compliance through Automated Marketing, we argue that Higher Education institutions can successfully supplant the currently dominant customer-centric thinking with the successful practices of what we refer to as ‘customer compliance’ businesses (CCBMs). The CCBM philosophy and strategies defy traditional theories of dealing with customers and especially with dissatisfied customers during service recovery and complaint management. CCBM philosophy and success can be replicated by academic institutions as well. We provide specific advice on the application of …